Workstations Marketing Intern - Summer 2026

• United States of America - North Carolina - Morrisville

Workstations are the engine behind the world’s most demanding creative, engineering, and data‑intensive workflows. Join the team that shapes how we win mindshare and market share—by translating external market signals into concrete strategy, pressure‑testing our positioning with competitive analysis, and leveling up our content performance so we can unlock untapped growth opportunities.

• Market & buyer insights: Build a rolling “outside‑in” pulse across AEC, M&E, Manufacturing, HCLS, and Data Science segments—synthesize trends from analyst notes, social listening, forums, and partner channels into clear, actionable briefs for Workstation marketing and product teams.
• Competitive teardowns: Create structured teardowns of 3–5 priority competitors (positioning, pricing cues, hero claims, proof assets, benchmarks, and attach motions). Maintain a message‑claim matrix with evidence links and “counter‑positioning” guidance for campaigns and sales.
• Content audit & gap analysis: Inventory our priority workstation content across the buyer journey (awareness consideration decision adoption), score quality and performance, map to personas and verticals, and identify gaps where thought leadership or proof is missing. Deliver a prioritized “fix/keep/retire/create” plan.
• Readouts & enablement: Package insights into crisp storytelling for weekly stand‑ups and exec reviews; translate findings into enablement snippets for campaign, content, and field teams (one‑pagers, talk‑tracks, and slides).
• Operational excellence: Keep your data sources cited and dashboards current; document assumptions, methodology, and next actions so work is reusable after the internship.

Job Requirements:

• Pursuing a bachelor’s in marketing, business, data/analytics, communications, Information Technology or related field
• Demonstrated strength in research and analysis —turning scattered data into concise insights and recommendations.
• Working knowledge of competitive analysis methods
• Proficiency with Excel/Sheets and PowerPoint; familiarity with dashboards or BI tools is a plus.
• Curiosity about pro‑creator/engineer workflows and how hardware + ISV ecosystems (graphics, rendering, simulation, AI) come together to solve real problems.

• United States of America - North Carolina - Morrisville