WPP Media: Programmatic Manager- Dubai

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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Role Summary And Impact
The Programmatic Manager will play a key role in managing and executing programmatic campaigns across MENA. This role focuses on campaign setup, optimization, reporting, and vendor management. The successful candidate will have strong technical expertise across DSPs, excellent data analysis skills, and a collaborative mindset to work seamlessly with the internal stakeholders, WPP teams, and external vendors.

Responsibilities

• Campaign Execution & Optimization
  End-to-end management of programmatic campaigns across multiple DSPs (DV360, Amazon DSP, The Trade Desk, etc.).
  Translate marketing objectives into effective programmatic strategies.
  Monitor campaign performance daily, optimize in real time, and ensure delivery against KPIs.
  Manage budgets and pacing across campaigns to maximize efficiency and effectiveness.


• Data & Reporting
  Produce clear, actionable reports highlighting insights, performance trends, and optimization recommendations.
  Partner with analytics teams to ensure data accuracy and advanced measurement integration.
  Present performance reviews to internal stakeholders and WPP teams.


• Vendor & Technology Management
  Manage relationships with key DSPs, publishers, and data providers in MENA.
  Evaluate new technologies, beta opportunities, and innovative formats that can drive campaign performance.
  Negotiate with vendors to ensure access to premium inventory and cost efficiencies.


• Collaboration & Internal Alignment
  Work closely with planners, and creatives to align programmatic activity with overall strategy.
  Act as the main programmatic point of contact between client teams and campaign management teams.

Desired Skills And Experiences

• 5+ years' experience in programmatic media buying/execution (agency, DSP, publisher, or ad tech environment).


• Strong hands on knowledge of DSPs (DV360, Amazon DSP, TTD, etc.).


• Proven track record in managing large-scale, data driven campaigns.


• Advanced analytical skills and proficiency in Excel (pivot tables, formulas, data visualization).


• Strong communication and presentation skills.


• Familiarity with MENA regional publishers, networks, and data providers.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.