WPP Media SEO Manager- Dubai

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary And Impact

We are looking for an experienced SEO Manager to lead the organic search strategy for a major banking client. This role will manage and deliver the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day to day contact for the client.

• Lead the SEO strategy and day to day delivery for the banking account across technical, content, local, and GEO workstreams.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client's business priorities, product focus areas, and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Develop content and on page optimisation recommendations across key banking products and services such as accounts, cards, loans, investments, and branch pages.
• Lead the GEO strategy to improve the brand's visibility across AI powered search platforms and generative experiences.
• Manage and optimise Google Business Profile for branch locations, ensuring listing accuracy, category optimisation, updates, reviews, and local visibility improvements.
• Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated banking environment, including trust, accuracy, and compliance considerations.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.

Skills And Experience

• 5+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise level clients.
• Strong knowledge of technical SEO, on page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimisation and how brands can improve visibility across LLMs and generative search platforms.
• Hands on experience with Google Business Profile optimisation, especially for multi location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Ability to manage multiple workstreams and coordinate with different internal specialists.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.

EEO Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Job Details

• Role Level: Mid-Level
• Work Type: Full Time
• Country: United Arab Emirates
• City: Dubai
• Company Website:
• Job Function: Sales
• Sector: Advertising Services