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Writer/Digital Content Specialist
Posting Number
STA00090PO26
Job Family
Creative Services
Job Function
Writing
USC Market Title
Writer
Link to USC Market Title
Job Level
P3 - Professional
Business Title (Internal Title)
Writer/Digital Content Specialist
Campus
Columbia
Work County
Richland
College/Division
Division of Marketing
Department
MKTG Integrated Outreach
State Pay Range
G09
USC Market Range
MRF - $52,526 $65,658 $78,789
Anticipated Hiring Range
$52,526 - $70,000
Location of Vacancy
Part/Full Time
Full Time
Hours per Week
37.5
Work Schedule
- Standard working schedule: 8:30am – 5:00pm
- Must be willing to work a flexible schedule to meet the needs of the department.
Basis
12 months
Job Search Category
Communication Services
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The University of South Carolina’s Division of Marketing is seeking a Writer/Digital Content Specialist. Working with the director of audience engagement, the writer and digital content specialist is a key contributor to owned content and works to establish and maintain best practices for email marketing. Writes articles for owned media channels, including the USC Today faculty/staff email and others. Helps to coordinate and maintain a vibrant content calendar for USC’s owned newsletters following brand guidelines, best practices and institutional priorities. Ensures adherence to consistent messaging, university style and formatting of stories. Writes for all print and digital publications as assigned, bringing a commitment to engaging and informative storytelling and a passion for sharing the university’s key messaging to all audiences.
Job Related Minimum Required Education and Experience
- Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
Preferred Qualifications
- Bachelor’s degree in public relations, marketing, journalism, writing, English, media arts, communications or related field.
- Five years experience in creating online communications and interacting with audiences online.
- Strong writing, editing and verbal communications skills.
- Proficiency with content management systems, email marketing and social media.
- Project management experience.
- Demonstrated experience at managing multiple projects under tight deadlines.
- Strong problem-solving skills and a passion for aligning brand standards, organizational goals and audience needs.
Knowledge/Skills/Abilities
- Excellent writing, communications and organizational skills.
- Understanding of digital publishing in three key areas: web, email and social media.
- Proven planning, time management and interpersonal skills.
- Ability to work in a rapid-response, team environment.
- A desire to develop professionally and keep abreast of developing trends in communications is required.
- Demonstrated ability to develop concepts and write copy in a variety of styles.
- Ability to edit for style, clarity and adherence to brand standards and to proofread with skill and accuracy.
- Work experience in a higher education setting is preferred but not required.
- Capable of writing for print, web, social media and video.
- Able to rewrite text from other sources and produce text that reflects professional standards of content marketing and attention to writing craft.
Job Duties
Job Duty
Writing: Write stories on a regular basis for university digital outlets and print publications, including magazines for alumni and faculty/staff, USC Today faculty/staff newsletter, sc.edu and other projects as required. Establish and maintain vital contact throughout the university community for the development of story ideas.
Essential Function
Yes
Percentage of Time
35
Job Duty
Management and oversight of USC Today: Working with the director of audience engagement, help establish and maintain guidelines and best practices for the faculty/staff newsletter USC Today, an email newsletter for faculty and staff. Produce Wednesday edition of the newsletter. Serve as a proofreader for M-W-Fri editions.
Essential Function
Yes
Percentage of Time
20
Job Duty
Manage flow of content in Basecamp: Working with the director of audience engagement, keep the Basecamp content planning section up to date by checking on status of stories and moving content cards through the planning process as key tasks are completed. Pay special attention to content in the later stages of development in order to support development of the USC Today schedule.
Essential Function
Yes
Percentage of Time
20
Job Duty
Web story approval and management: Work at the direction of the director of audience engagement to help enter stories into the CMS and to approve stories entered by others. Story review includes attention to key elements such as use and sizing of photos, SEO optimization, use of university style and appropriate use of tagging.
Essential Function
Yes
Percentage of Time
15
Job Duty
Manage Inside Carolina newsletter: Working with the director of audience engagement, manage the Inside Carolina alumni newsletter. Management includes layout of three segmented editions each month, along with sizing images and promoting the Inside Carolina video on its landing page. Work with director of audience engagement, web team, social team, Development and others as needed to coordinate distribution and promotion.
Essential Function
Yes
Percentage of Time
10
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive
No
Hazardous weather category
Non-Essential
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Job Open Date
02/20/2026
Job Close Date
04/06/2026
Open Until Filled
No
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by April 6, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Click here to learn more about why you should work at USC.
Quicklink for Posting
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
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