YouTube Channel Manager

Job Summary

Pinkvilla is looking for a YouTube Channel Manager to lead the growth, performance, and daily operations of our YouTube channels. The ideal candidate will be responsible for content planning, publishing, optimization, analytics, audience growth, and monetization strategy , ensuring our channels consistently deliver high engagement, strong watch time, and subscriber growth.

Key Responsibilities

Channel Management & Publishing

• Manage end-to-end operations of Pinkvilla’s YouTube channels (main + vertical channels if any)
• Own the publishing calendar, upload schedules, and content pipeline coordination
• Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
• Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)

YouTube Growth & Optimization

• Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
• Drive growth through YouTube best practices for:
• CTR improvement (thumbnail + title testing)
• Watch time and retention improvements
• Session time / binge viewing through playlists and suggested strategy
• Work on A/B testing for thumbnails and titles to improve performance

Performance & Analytics

• Track daily/weekly/monthly channel performance and content trends
• Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
• Build actionable insights and share performance reports with leadership and content teams
• Identify what formats, talent, and topics are scaling and double down accordingly

Content Strategy & Coordination

• Work closely with editorial, video producers, post-production and social teams
• Suggest YouTube-first content formats (long-form + Shorts + Live)
• Create strategies for:
• Celebrity interviews
• Entertainment news formats
• Fashion/beauty + lifestyle video series
• Guide improvements in scripting, pacing, hooks, and video structure based on audience retention

Shorts & Trending Content

• Drive YouTube Shorts strategy to increase reach and subscriber conversion
• Track trends and recommend quick-turnaround content ideas
• Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency

Monetization & Compliance

• Support monetization growth via content optimization and rights-safe publishing
• Ensure adherence to YouTube policies, copyright, claims, and community guidelines
• Coordinate with CMS/rights teams where required
• Handle escalations such as strikes, claims, and restricted videos (if needed)

Key Skills Required

• Strong understanding of YouTube algorithm , analytics, and growth levers
• Hands-on experience with YouTube Studio , CMS, and channel backend operations
• Strong knowledge of YouTube SEO , packaging strategy (title + thumbnail), retention improvement
• Experience managing entertainment / celebrity / pop culture content preferred
• Strong coordination and stakeholder management skills
• Ability to work fast in a high-volume content environment
• Strong communication + reporting skills

Tools & Platforms

• YouTube Studio / YouTube Analytics
• Google Sheets / Excel (reporting & dashboards)
• TubeBuddy / VidIQ (optional but preferred)
• Basic knowledge of Adobe Premiere / Final Cut / Canva (good to have)

Qualifications

• Bachelor’s degree in Media, Communications, Marketing, or similar (preferred)
• 3–7 years of experience managing YouTube channels (publisher/media preferred)
• Experience with entertainment, Bollywood, celebrity content is a plus

KPIs / Success Metrics

• Subscriber growth
• Watch time growth
• CTR improvement
• Audience retention uplift
• Increased traffic from Browse/Suggested/Search
• Consistency in uploads and performance stability
• Revenue growth (RPM/CPM improvement)

Why Join Pinkvilla-

• Work with one of India’s leading entertainment & pop culture digital brands
• Opportunity to scale large YouTube audiences across formats (long-form + Shorts)
• High ownership role with direct impact on growth and performance