ZAIN2182 - Prepaid Customer Value Management

About The Role

The Prepaid Segment Senior oversees the conceptualization, development, and implementation of above the line new acquisition and base management initiatives catered for the Prepaid voice and broadband consumer segment. Additionally, the prepaid senior will be responsible for revamping existing Prepaid Voice and Broadband portfolios and managing the product life cycle meanwhile maintaining alignment with Marketing and Non-Marketing functions in order to ensure successful and timely product launches.

Responsibilities

• Design and maintain the Prepaid ATL product portfolio and strategy roadmap
• Lead the development and documentation of product architectural designs, concept papers, and supervise / lend support of product production throughout the pipeline (marcom, technical, sales agent trainings, etc.)
• Liaise with marketing functions to develop deeper understanding of customer behavior, and competition developments in order to develop customer value propositions for new offerings, promotions and campaigns
• Lead coordination with all relevant stakeholders including internal Marketing (Budgeting, Planning , and Customer Insights and CVM, Marcom functions etc.) as well Non-Marketing departments (Technical, Business Intelligence, Legal, Sales etc.) to ensure successful and timely product launches
• Frequently monitor and report on the effectiveness of live products in comparison to the defined targets as well as daily monitoring of market changes with respect to the competition and indirect channels
• Develop business rules and processes related to new products
• Liaise with product testing stakeholders to develop and conduct appropriate testing procedures
• Develop go-to-market strategies and ensure products launch in accordance with roadmap
• Liaise with Sales Channels / Digital Channel teams to identify appropriate channels strategy
• Liaise with Marcom team to support development of marketing and communications material
• Liaise with Pricing teams to develop up/cross sell campaigns and promotions\
• Recommend correction actions from post launch gap-analysis on the products and services
• Perform all the above-mentioned roles and responsibilities in compliance to the Information Security Management System (ISMS) policies and report any information/physical security breaches or incidents to the supervisor/manager immediately.
• Be aware of, and adhere to, all environmental requirements as set by the statutory bodies in Kuwait, or by the published policies of Zain Group/Kuwait.
• Zain abides by fulfilling the occupational health and safety certificate requirements that establishes and maintains an OH&S management system that eliminate hazards and minimizes OH&S risks (including systemdeficiencies),takeadvantageofOH&SopportunitiesandaddressesOH&Smanagementsystem nonconformities associated with its activities.
  
  

What We Need From You

• Leadership & Stakeholder Management:
  
  

– Ability to lead, inspire, and motivate cross-functional stakeholders toward shared commercial objectives

–Strong capability to build consensus and align diverse parties (Marketing, Sales, IT, Finance, Channels)

–Proven ability to influence without direct authority in matrix environments

• Market & Business Expertise:
  
  

–Expert knowledge of the telecommunications industry, with a strong understanding of the prepaid and subscription business models

–Deep understanding of the Kuwait telecom market (customer behavior, competition, regulatory environment) is a strong advantage

–Solid grounding in business theory and methodologies, particularly CVM, marketing strategy, product management, and pricing

• CVM & Commercial Capabilities:
  
  

–Strong understanding of customer lifecycle management for prepaid (acquisition, onboarding, growth, retention, reactivation)

–Experience in segmentation, personas, and micro-segmentation to drive targeted CVM actions

–Ability to design, execute, and optimize prepaid CVM campaigns across multiple channels (digital, outbound, retail, partners)

–Strong commercial mindset with the ability to translate insights into revenue, ARPU uplift, churn reduction, and GA improvement

• Analytics & Data Skills:
  
  

–Strong analytical thinking with the ability to interpret customer data and derive actionable insights

–Hands-on experience with data extraction, cleansing, and validation from multiple data sources

–Solid understanding of key prepaid KPIs (ARPU, churn, usage, tenure, GA, recharges, engagement)

–Basic data science knowledge (descriptive analytics, trend analysis, hypothesis testing); exposure to predictive models is a plus

–Advanced MS Excel skills (pivot tables, complex formulas, scenario analysis); Power BI / Tableau knowledge is a plus

• Execution & Project Management:
  
  

–Strong organizational and project management skills with the ability to manage multiple initiatives in parallel

–Ability to efficiently manage own time and prioritize team workload in a fast-paced environment

–Experience working with campaign management systems and coordinating execution with operations and channels

–Strong risk identification and mitigation skills, especially in large-scale CVM initiatives

• Problem Solving & Innovation:
  
  

–Ability to analyze complex situations and develop creative, practical, and value-driven solutions

–Comfortable challenging existing approaches and proposing new ways to improve prepaid performance

–Experience in continuous optimization and test-and-learn frameworks (A/B testing, pilots, feedback loops)

–Communication & Influence

• Excellent written and verbal communication skills
  
  

–Strong presentation and storytelling capabilities to translate data into clear business narratives

–Effective negotiation and persuasion skills when aligning priorities and managing trade-offs

• Additions:
  
  

–Experience with omni-channel CVM and customer journeys

–Exposure to AI / ML-driven targeting or next-best-action models

–Experience in data monetization or partnerships is a plus

Bachelor’s Degree Required, Master’s In Business/MBA Preferred

Business, marketing, engineering or a related field

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):

• Resume/CV
• Passport-size photograph
• Highest Education Qualification