Digital Marketing Specialist

Job Description – Digital Marketing Specialist with real estate experience

Company: City Harbor Real Estate Brokers LLC
Location: Dubai, UAE
Experience: Minimum 3 years
Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Digital Marketing Specialist with a minimum of 3 years of hands-on experience in digital marketing, preferably within real estate, luxury, or lead-generation businesses.

The ideal candidate should have strong expertise in Meta Ads, Google Ads & SEO, content strategy, ChatGPT/AI marketing, lead generation, analytics, and digital campaign optimization.

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns for lead generation and brand awareness.
• Manage Google Ads, Google Search campaigns, and PPC strategies to generate high-quality property leads.
• Develop and implement SEO strategies to improve website rankings, organic traffic, and lead generation.
• Conduct keyword research, competitor analysis, on-page and off-page SEO.
• Use ChatGPT and AI marketing tools to create content, marketing strategies, campaign ideas, customer communication, and automation workflows.
• Develop AI-assisted marketing campaigns and identify new opportunities to improve lead conversion.
• Create and manage digital marketing content for Instagram, Facebook, LinkedIn, Google, and other relevant platforms.
• Monitor campaign performance, CPL, CTR, conversion rates, ROI, and overall lead quality.
• Prepare regular marketing reports and provide actionable insights to management.
• Work closely with the sales and real estate teams to understand lead quality and improve campaign performance.
• Manage retargeting campaigns and audience segmentation.
• Stay updated with the latest Meta, Google, SEO, AI, and digital marketing trends.
• Continuously test new creatives, audiences, ad copies, landing pages, and marketing strategies.

Required Skills & Experience

• Minimum 3 years of professional digital marketing experience.
• Strong hands-on experience with Meta Ads Manager and Business Suite.
• Strong knowledge of Google Ads and Google Analytics.
• Proven expertise in SEO and Google search ranking strategies.
• Strong understanding of lead-generation campaigns and conversion optimization.
• Practical experience using ChatGPT and AI tools for marketing and business growth.
• Knowledge of CRM, lead tracking, remarketing, pixels, conversion tracking, and analytics.
• Strong content-writing and creative-thinking skills.
• Ability to analyze data and make decisions based on campaign performance.
• Experience in the Dubai/UAE real estate market will be a strong advantage.

Preferred

• Experience with real estate, property portals, luxury brands, or high-value lead generation.
• Knowledge of Google Tag Manager, GA4, Meta Pixel, Looker Studio, Canva, CapCut, or similar marketing tools.
• Experience managing multiple campaigns with significant advertising budgets.
• Strong understanding of AI-powered marketing automation and content creation.

What We Offer

• Competitive salary package based on experience and expertise.
• Opportunity to work with a growing Dubai real estate brokerage.
• Opportunity to lead and develop the company's digital marketing strategy.
• Performance-based growth opportunities.
• Dynamic and target-driven working environment.

Candidates with a proven portfolio and measurable results in Meta Ads, Google Ads, SEO, and AI/ChatGPT marketing are highly preferred.

Pay: AED3,000.00 - AED4,000.00 per month

Work Location: In person