Alishba Shahab

Liquid Technologies

About Liquid TechnologiesLiquid Technologies is a future-focused technology company delivering AI, software development, data engineering, DevOps, product design, and digital transformation solutions.Team Lead &ndash; Human ResourcesWe are looking for an experienced and proactive Team Lead &ndash; Human Resources to lead our HR team while remaining actively involved in day-to-day HR operations. Reporting directly to the Head of HR, this role is responsible for driving the execution of HR strategies, leading a team of HR professionals, and ensuring seamless delivery across the employee lifecycle.The ideal candidate will combine strong people leadership with a hands-on approach, partnering closely with business leaders to attract, develop, engage, and retain top talent in a fast-paced IT environment.Key Responsibilities<ul><li>Lead and develop the HR team, ensuring high performance and continuous growth.</li><li>Execute HR strategies aligned with organizational goals under the guidance of the Head of HR.</li><li>Oversee end-to-end employee lifecycle processes, including recruitment, onboarding, performance management, employee engagement, learning &amp; development, employer branding, organizational development, operations, offboarding and other HR parts.</li><li>Partner with business managers to provide HR guidance and resolve people-related challenges.</li><li>Ensure compliance with labor laws, company policies, and HR best practices.</li><li>Drive employee engagement, culture-building, and retention initiatives.</li><li>Manage employee relations, grievance handling, disciplinary actions, and conflict resolution.</li><li>Monitor HR metrics and prepare reports for the Head of HR to support data-driven decision-making.</li><li>Continuously improve HR policies, processes, and systems to enhance operational efficiency.</li><li>Support organizational change initiatives and workforce planning.</li></ul>Requirements<ul><li>Bachelors or Master's degree in Human Resources, Business Administration, or a related field.</li><li>4&ndash;6 years of progressive HR experience, within the IT industry.</li><li>Strong understanding of HR operations, employment laws, and HR industry best practices.</li><li>Experience leading HR teams while remaining operationally involved.</li><li>Excellent stakeholder management, communication, and problem-solving skills.</li><li>Experience with HRMS and ATS and HR analytics is preferred.</li><li>Ability to thrive in a fast-paced, technology-driven environment.</li></ul>Application Question(s):<ul><li>Do you have at least 4 years of HR experience in an IT, software, or technology company?</li><li>Have you led or supervised an HR team while remaining responsible for day-to-day HR operations such as recruitment, employee relations, performance management, and HR operations?</li><li>Do you have hands-on experience using HRMS, ATS, and HR reporting/analytics tools?</li><li>Are you comfortable to manage your commute to Zamzama DHA Phase V?</li></ul>Work Location: In person

Team Lead- HR

IT &amp; Security Operations AdministratorLocation: On-site Department: IT / Security Reports to: CTO / Head of OperationsAbout the RoleLiquid Technologies is looking for a hands-on IT &amp; Security Operations Administrator to own internal IT, endpoint security, server security, network security, SaaS administration, and employee support for a 65-person team.This person will secure and maintain employee laptops, internal servers, business tools, access controls, EDR, office network, backups, and IT support workflows so employees remain fully operational with minimal downtime.The role works closely with DevOps but does not own production cloud infrastructure, CI/CD pipelines, or client cloud environments.Key ResponsibilitiesIT &amp; Systems Administration● Manage employee laptops, desktops, local servers, network devices, and internal business tools.● Set up, configure, patch, troubleshoot, and maintain Windows, macOS, and Linux devices.● Own laptop maintenance, repairs, replacements, upgrades, spare devices, and readiness so employees can work without avoidable downtime.● Maintain device inventory, server inventory, software licenses, warranties, procurement records, and lifecycle replacements.● Manage IT support tickets, prioritize requests, track SLAs, resolve issues, and document recurring problems.● Create and maintain SOPs for IT support, onboarding, offboarding, access management, backups, and device management.Security Operations● Enforce MFA, SSO, least-privilege access, password manager usage, endpoint security, and secure configuration standards.● Own joiner, mover, and leaver access workflows, including immediate offboarding from critical systems.● Conduct regular access reviews, vulnerability checks, device compliance reviews, and internal risk assessments.● Monitor security alerts, investigate suspicious activity, document incidents, and support post-incident action items.● Support ISO 27001, SOC 2, client security questionnaires, asset registers, evidence collection, and audit readiness.EDR, Endpoint &amp; Server Security● Own EDR deployment, monitoring, and maintenance across company laptops, desktops, and internal servers.● Ensure all managed endpoints and internal servers have active EDR coverage and healthy reporting.● Maintain endpoint security baselines including disk encryption, OS patching, firewall settings, antivirus/EDR, screen lock, and restricted admin access.● Secure internal servers through patching, hardening, logging, backup policies, access controls, and vulnerability remediation.● Maintain server records including owner, purpose, OS, patch status, backup status, access list, and security controls.● Monitor server health, uptime, disk usage, access logs, failed login attempts, and abnormal activity.Network &amp; SaaS Administration● Configure and maintain firewalls, routers, switches, VPN, Wi-Fi, and internal network security.● Implement network segmentation, access controls, and traffic monitoring where needed.● Administer internal tools such as Google Workspace / Microsoft 365, Slack, Jira, GitHub, VPN, password manager, HR systems, and other business applications.● Train employees on security best practices, phishing risks, password hygiene, and secure device usage.Key KPIs● 99% Network Uptime● 100% of active employees have MFA enabled on critical systems.● 100% of company devices are inventoried and assigned to owners.● 100% of employee laptops are maintained, secured, and operational.● Spare / backup laptop availability maintained for urgent employee downtime cases.● 95%+ endpoint patch compliance.● 95%+ internal server patch compliance.● 100% of internal servers are inventoried with owner, purpose, access list, patch status, and backup status.● 100% EDR coverage across managed laptops, desktops, and internal servers.● 100% of leavers are removed from critical systems within 24 hours.● Monthly access review completed for critical tools, servers, and privileged accounts.● EDR alerts reviewed, triaged, and documented within agreed SLA.● Quarterly backup restore test completed and documented for critical internal systems.● Critical incidents documented with root cause and action items.● IT support tickets tracked, prioritized, and resolved within agreed SLA.● Recurring IT issues documented with root cause and preventive action.● Security SOPs created and maintained for onboarding, offboarding, device management, EDR, server hardening, backups, and incident response.Required Qualifications● 3+ years of experience in IT administration, systems administration, network administration, or IT security operations.● Strong working knowledge of Windows, macOS, and Linux.● Experience managing employee devices, local servers, firewalls, VPNs, Wi-Fi, and internal networks.● Experience with Google Workspace or Microsoft 365 administration.● Knowledge of MFA, SSO, IAM, EDR, endpoint security, patching, backups, and access management.● Experience with ticketing, documentation, SOPs, and user support workflows.● Strong troubleshooting skills across hardware, software, operating systems, networks, and connectivity.● Ability to work independently and build structure in a growing company.Preferred Qualifications● Experience with MDM/RMM tools such as Intune, Jamf, Kandji, Google Endpoint Management, NinjaOne, or similar.● Experience with EDR, SIEM, firewalls, VPNs, server hardening, and endpoint protection tools.● Familiarity with ISO 27001, SOC 2, internal audits, or client security reviews.● Certifications such as CompTIA Security+, Network+, CCNA, Fortinet NSE, Microsoft, Google Workspace, Linux, or ISO 27001 Foundation/Internal Auditor.● Scripting ability in PowerShell, Bash, or Python.Scope NoteThis role owns internal IT, employee laptops, endpoint security, internal servers, office network, SaaS administration, access controls, EDR, IT tickets, and internal security operations.Production cloud infrastructure, CI/CD pipelines, application deployments, and client cloud environments are owned by DevOps. This role will collaborate with DevOps on access control, security policies, compliance evidence, and incident response where needed.Pay: From Rs150,000.00 per monthApplication Question(s):<ul><li>How many years of professional experience do you have managing internal IT infrastructure, including employee devices, servers, networks, and IT support?</li><li>Do you have hands-on experience administering Microsoft 365 or Google Workspace, including user access, MFA, SSO, and endpoint security?</li><li>Have you managed endpoint security (EDR), firewalls, VPNs, patch management, and access controls in a corporate IT environment?</li><li>How soon you can join if get selected? (in days)</li><li>Are you comfortable to manage commute to Zamzama Phase V, Karachi?</li><li>Are you comfortable to work in evening shift? ( 3 PM- 12 AM)</li><li>Current salary (in PKR)</li><li>Expected Salary (in PKR)</li><li>Are you currently employed?</li></ul>Work Location: In person

IT & Security Operations Administrator

JD- Accounts Executive Remote RoleAbout the RoleElement Data provides access to public and proprietary datasets via Snowflake to pharma, biotech, and life sciences companies. We are building a two-AE sales team to drive $500K in combined annual recurring revenue, with each AE owning a $250K ARR quota across a defined territory.You will own the full sales cycle from discovery call to signed contract. A dedicated sales coordinator generates your pipeline, and a data engineer supports your technical conversations. Your job is to close &mdash; consistently, at volume, and at pace.This role is built for someone who has proven they can run deals end-to-end, is comfortable talking to technical buyers in pharma and life sciences, and thrives in a lean team where the playbook exists but needs to be executed with discipline.Core ResponsibilitiesSALES EXECUTION&rarr; Own the full sales cycle from discovery call to signed contract across all deal sizes ($1K&ndash;$25K ACV)&rarr; Run 8&ndash;10 discovery calls per month from coordinator-sourced and Marketplace inbound leads&rarr; Convert qualified calls to proposals within 48 hours using tiered templates&rarr; Commission custom dataset POC samples from the DE for mid/large deals to support close&rarr; Manage open pipeline at 4&ndash;5&times; monthly revenue target at all timesACCOUNT MANAGEMENT&rarr; Own renewals and expansion for all closed accounts &mdash; quarterly check-ins, upsell identification&rarr; Maintain gross revenue retention above 90% across your account base&rarr; Pass expansion pipeline back into the formal deal process with full CRM loggingREPORTING &amp; COLLABORATION&rarr; Provide weekly pipeline updates to vertical lead: deal stage, expected close, blockers, next actions&rarr; Brief your coordinator daily on prospect priorities, ideal ICP signals, and messaging feedback&rarr; Coordinate with the DE on POC sample timing &mdash; communicate pipeline needs clearly and early&rarr; Feed buyer intelligence back to vertical lead: objections, competitor mentions, dataset gapsWHAT YOU DO NOT OWN&rarr; Cold prospecting &mdash; coordinator owns outbound. Your job starts at qualified and interested.&rarr; Data engineering or technical delivery &mdash; explain what&rsquo;s possible, not how it works.&rarr; Marketing or content strategy &mdash; vertical lead owns channel and positioning.Monthly KPIs &mdash; Full Ramp (Month 4+)KPITargetDiscovery calls held8&ndash;10 / monthProposals sent5&ndash;6 / monthCall &rarr; proposal conversion&gt; 60%Proposal &rarr; close rate&gt; 35%Deals closed2&ndash;3 / monthAvg sales cycle&lt; 45 daysOpen pipeline value$80&ndash;100KKPITargetNew ARR closed / month$18&ndash;25KExpansion ARR / month$3&ndash;5KGross revenue retention&gt; 90%Annual ARR quota$250KCRM update frequencySame dayPOC samples requested (DE)2&ndash;3 / monthPipeline coverage ratio4&ndash;5&times; targetRequirementsMUST-HAVE EXPERIENCE&rarr; 3&ndash;5 years full-cycle B2B sales &mdash; independently took deals from first call to signed contract, repeatedly&rarr; Sold to technical buyers &mdash; data scientists, bioinformaticians, VP R&amp;D, or similar&rarr; Sold data products, SaaS, or technical platforms &mdash; understands how buyers evaluate data purchases&rarr; Familiar with Snowflake &mdash; can explain a data share to a non-technical buyer without engineering support&rarr; Consistent quota attainment &mdash; 2+ years hitting a defined revenue number&rarr; Strong written and spoken English &mdash; proposals and emails are clear without heavy editing&rarr; CRM discipline &mdash; logs everything, maintains pipeline hygiene, uses data to self-manageSTRONG PREFERENCE FOR&rarr; Experience in pharma, biotech, life sciences, or health data &mdash; understands RWE, clinical data, or genomic dataset use cases&rarr; Sold deals in the $5K&ndash;$50K ACV range &mdash; mid-market velocity, not enterprise procurement cycles&rarr; Worked in a small or early-stage team &mdash; has executed a motion, not just followed one&rarr; Comfortable using AI tools in sales workflow &mdash; email drafting, prospect research, call prep&rarr; Collaborative across a shared resource &mdash; coordinates DE requests with the other AE without escalating every conflictNOT A FIT IF&rarr; You need a fully built inbound pipeline &mdash; the coordinator generates leads but the motion is still maturing&rarr; You have only sold enterprise deals with 6&ndash;12 month cycles &mdash; the pace here is 30&ndash;45 days and volume matters&rarr; You are uncomfortable with technical data conversations &mdash; buyers will ask about schema, update frequency, and Snowflake access modelsA NOTE ON THIS ROLEThis is a high-accountability, high-autonomy position at a business that has proven its commercial motion and is now scaling it. The IC phase demonstrated that the datasets sell, the Marketplace generates inbound, and buyers exist in the ICP. What we need now is someone who can close 2&ndash;3 deals a month, every month, treat a $3K deal with the same professionalism as a $20K one, and build a territory that compounds over time through renewals and expansion.If you are the kind of sales professional who is energised by owning a number, building genuine relationships with technical buyers, and working in a team that moves fast &mdash; this role is for you.Pay: From Rs400,000.00 per monthApplication Question(s):<ul><li>Do you have at least 3 years of experience managing the full B2B sales cycle, from discovery call to signed contract?</li><li>Have you sold SaaS, data products, or other technical solutions in a quota-carrying sales role?</li><li>Have you sold to technical stakeholders such as data scientists, analysts, engineers, bioinformaticians, or R&amp;D leaders?</li><li>Have you met or exceeded a sales quota for at least 2 consecutive years?</li><li>Have you closed B2B deals in the $1K&ndash;$25K ACV range (or similar mid-market deal sizes)?</li><li>Can you comfortably discuss technical products such as data platforms (e.g., Snowflake) at a high level with non-engineering buyers?</li><li>Have you been individually responsible for closing deals without relying on separate closers or account managers?</li><li>Have you worked in a sales environment where the average deal cycle was 30&ndash;60 days?</li><li>Current Salary? (in PKR)</li><li>Expected Salary? (in PKR)</li><li>How soon you can join if get selected? (in days)</li><li>Are you comfortable to work in afternoon shift? </li></ul>Work Location: Remote

Key Account Executive

Job description:Position Overview:We are seeking a results-driven Upwork Sales Specialist with a strong background in the software development and design industry to join our team. The ideal candidate will leverage Upwork&rsquo;s platform to identify, pitch, and close high-value projects aligned with our technical expertise. Your focus will be on sales conversion, client acquisition, and articulating our technical capabilities to drive revenue growth.Key Responsibilities:<ul><li>Identify and bid on software development, SaaS, and IT projects (e.g., full-stack development, CRM integration, UI/UX design) that align with our technical services.</li><li>Write tailored, compelling proposals that demonstrate deep understanding of client requirements, emphasizing tech stacks (e.g., MERN, MEAN, LAMP), CRM platforms (e.g., HubSpot, Salesforce), and industry-specific tools (e.g., Jira, Figma, Azure).</li><li>Own the end-to-end sales cycle on Upwork&mdash;from initial outreach to negotiation and closing deals&mdash;while maintaining a high win rate.</li><li>Stay ahead of trends in software development, cloud solutions, and CRM ecosystems to position our services competitively.</li><li>Partner with developers and designers to ensure proposals accurately reflect our capabilities and align with project scopes.</li><li>Utilize CRM systems (e.g., HubSpot) and sales automation tools to track interactions, prioritize prospects, and streamline workflows.</li><li>Meet/exceed monthly sales targets (e.g., proposals submitted, contracts won, revenue generated) with a focus on high-margin projects.</li></ul>Requirements:<ul><li>1+ years in sales/business development within the software development, SaaS, or IT services sector.</li><li>Proven success winning projects on Upwork, specifically in IT/software categories.</li><li>Familiarity with tech stacks, SDLC, and tools (e.g., Git, Docker, AWS) to craft credible, detailed proposals.</li><li>Experience with CRM platforms (e.g., Salesforce, Zoho) and collaboration tools (e.g., Slack, Trello).</li><li>Ability to translate technical jargon into client-focused value propositions with flawless grammar/persuasion.</li><li>Expertise in qualifying clients, analyzing project scopes, and tailoring pitches to decision-makers.</li></ul>Preferred Qualifications:<ul><li>Background in software development, QA, or product management (bonus for technical certifications).</li><li>Experience selling custom AI solutions, ERP systems, or enterprise software.</li><li>Degree in Computer Science, IT, or a related field.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs120,000.00 per hourApplication Question(s):<ul><li>On average, how many software development or IT projects do you secure on Upwork in one month?</li><li>On average, how many proposals do you submit per day on Upwork?</li><li>Have you used any of these CRM platforms (e.g., Salesforce, HubSpot, Zoho) to track and manage leads?</li><li>What is your current salary in PKR?</li></ul><ul><li>What is your expected salary in PKR?</li><li>Are you comfortable working the 6 PM to 3 AM shift?</li></ul><ul><li>Are you comfortable to commute to Zamzama Phase V, Karachi?</li></ul>Work Location: In person

Upwork Sales Specialist (Software Development & Design Industry)

Location: Karachi, Pakistan Department: Marketing Reports To: CEOAbout Us Liquid Technologies is an end-to-end technology partner delivering cutting-edge solutions across Product Design, Data Engineering, Software Development, DevOps, and AI/ML. We help enterprises build scalable, intelligent, and impactful digital solutions. We are seeking a strategic and execution-driven Head of Growth to lead our global growth initiatives and position us as a category leader in AI-powered digital transformation.Role Overview The Head of Growth will be responsible for building and executing a comprehensive marketing strategy that drives brand authority, inbound pipeline, and revenue growth. This role will oversee SEO, PPC, Content Marketing, Performance Marketing, and Brand Strategy, ensuring alignment with sales and business objectives. The ideal candidate brings experience in B2B technology services marketing, demand generation, and building high-performing marketing teams.Key ResponsibilitiesStrategic Leadership ● Position the company as a thought leader in Design, Data, Development, and AI services. ● Define brand architecture, messaging, and go-to-market strategy for service verticals. ● Lead quarterly and annual marketing planning with clear KPIs and ROI tracking.Develop and execute the company&rsquo;s global marketing strategy aligned with revenue targets.Demand Generation &amp; Growth ● Own inbound lead generation and marketing-qualified pipeline targets. ● Build scalable digital acquisition strategies across organic and paid channels. ● Develop Account-Based Marketing (ABM) strategies for enterprise clients. ● Optimize conversion funnels across websites, landing pages, and campaigns.Department Oversight Directly manage and scale the following teams:● SEO Team ● Technical SEO, on-page optimization, backlink strategy ● Organic growth for service pages and AI thought leadership content. ● PPC / Performance Marketing ● Google Ads, LinkedIn Ads, retargeting campaigns. ● Budget allocation and CAC optimization. ● Experimentation and A/B testing. ● Content Marketing ● Technical blogs, whitepapers, case studies, AI insights. ● Video marketing and webinar strategy. ● Sales enablement content. Brand &amp; Thought Leadership ● Drive PR strategy, partnerships, and industry positioning. ● Lead webinar series, conference participation, and digital events. ● Strengthen employer branding to attract top tech talent.Sales &amp; Executive Alignment ● Work closely with Sales to ensure strong lead qualification and pipeline velocity. ● Develop marketing dashboards and board-level reporting. ● Support proposal strategy and high-value deal pursuits. Team &amp; Budget Management ● Build, mentor, and scale a high-performance marketing team. ● Manage annual marketing budget and ensure strong ROI. ● Establish performance metrics and accountability culture.Qualifications ● 7&ndash;10+ years of marketing &amp; sales leadership experience in B2B technology services. ● Proven experience marketing AI, data, SaaS, or software development services. ● Strong background in digital marketing, SEO, PPC, and content strategy. ● Experience driving inbound pipeline and measurable revenue growth. ● Analytical mindset with strong command over marketing analytics tools ● Excellent communication and executive presence. ● Experience managing cross-functional teams and external agencies.Preferred ● Experience in AI/ML services marketing. ● Global market exposure (US, Middle East, Europe). ● MBA in Marketing or related field. Success Metrics (First 6 Months) ● 20&ndash;25% increase in marketing-sourced leads (MQLs) from Month 1 baseline ● 10&ndash;15% reduction in paid channel CPA (measured from Month 2 baseline once paid infrastructure is operational) ● 25&ndash;30% increase in organic search traffic; Domain Authority improvement of 5&ndash;7 points ● Multi-touch attribution model live and reported to CEO within 90 days ● Marketing-sourced pipeline at 20&ndash;25% of total qualified sales pipeline by Month 6 (shared target with Sales) ● 15% workshop-to-engagement conversion rate within 90 days of attendanceApplication Question(s):<ul><li>Have you completed the following level of education: Master of Business Administration?</li><li>What is your current salary in PKR?</li><li>What will be your expected salary in PKR?</li><li>Are you able to manage your commute to Zamzama Phase V, DHA?</li><li>Have you managed a marketing team that included SEO, PPC, and Content Marketing professionals while owning the marketing budget and strategy?</li><li>Have you been directly responsible for generating marketing-qualified leads (MQLs) and driving revenue through SEO, PPC, content marketing, and performance campaigns?</li><li>Have you led marketing for a B2B technology company (AI, SaaS, software development, data, or IT services) for at least 5 years?</li></ul>Work Location: In person

Head of Growth

Job Title: HR Intern Location: Karachi (On-site) Company: Liquid Technologies Job SummaryLiquid Technologies is seeking a motivated and enthusiastic HR Intern to support the Human Resources team in day-to-day HR operations, recruitment activities, employee engagement initiatives, and administrative tasks. This internship offers hands-on exposure to various HR functions and is ideal for individuals looking to build a career in Human Resources.Key Responsibilities:Recruitment &amp; Talent Acquisition<ul><li>Assist in sourcing candidates through job portals, LinkedIn, and other recruitment channels</li><li>Screen resumes and shortlist candidates based on job requirements</li><li>Coordinate interviews and communicate with candidates throughout the hiring process</li><li>Maintain and update candidate databases and recruitment trackers</li></ul>HR Operations<ul><li>Assist in maintaining employee records and HR documentation</li><li>Support onboarding and orientation activities for new hires</li><li>Help prepare employment letters, certificates, and HR-related documents</li><li>Maintain HR trackers and employee databases</li></ul>Employee Engagement<ul><li>Support employee engagement activities, surveys, and events</li><li>Assist in organizing training sessions, town halls, and company initiatives</li><li>Help collect and compile employee feedback when required</li></ul>Administrative Support<ul><li>Schedule meetings and coordinate with internal stakeholders</li><li>Assist in preparing reports, presentations, and HR dashboards</li><li>Support the HR team with day-to-day administrative tasks</li></ul>Requirements<ul><li>Recently completed a Bachelor's degree in Human Resources, Business Administration, Psychology, or a related field</li><li>Strong interest in Human Resources and Talent Management</li><li>Good communication and interpersonal skills</li><li>Basic knowledge of Microsoft Office (Excel, Word, PowerPoint)</li><li>Strong organizational and time management skills</li><li>Ability to maintain confidentiality and professionalism</li></ul>Job Types: Full-time, Contract Contract length: 3 monthsPay: Rs10,000.00 - Rs15,000.00 per monthApplication Question(s):<ul><li>Your residence?</li></ul>Work Location: In person

HR Intern

Job Title: Head of Growth Location: Zamzama Phase V, Karachi, Pakistan Department: Marketing Reports To: CEO / Chief of StaffAbout UsLiquid Technologies is an end-to-end technology partner delivering cutting-edge solutions across Product Design, Data Engineering, Software Development, DevOps, and AI/ML. We help enterprises build scalable, intelligent, and impactful digital solutions.We are seeking a strategic and execution-driven VP Marketing to lead our global growth initiatives and position us as a category leader in AI-powered digital transformation.Role OverviewThe Vice President &ndash; Marketing will be responsible for building and executing a comprehensive marketing strategy that drives brand authority, inbound pipeline, and revenue growth. This role will oversee SEO, PPC, Content Marketing, Performance Marketing, and Brand Strategy, ensuring alignment with sales and business objectives.The ideal candidate brings experience in B2B technology services marketing, demand generation, and building high-performing marketing teams.Key ResponsibilitiesStrategic Leadership<ul><li>Develop and execute the company&rsquo;s global marketing strategy aligned with revenue targets.</li><li>Position the company as a thought leader in Design, Data, Development, and AI services.</li><li>Define brand architecture, messaging, and go-to-market strategy for service verticals.</li><li>Lead quarterly and annual marketing planning with clear KPIs and ROI tracking.</li></ul>Demand Generation &amp; Growth<ul><li>Own inbound lead generation and marketing-qualified pipeline targets.</li><li>Build scalable digital acquisition strategies across organic and paid channels.</li><li>Develop Account-Based Marketing (ABM) strategies for enterprise clients.</li><li>Optimize conversion funnels across website, landing pages, and campaigns.</li></ul>Department OversightDirectly manage and scale the following teams:<ul><li>SEO Team</li><li>Technical SEO, on-page optimization, backlink strategy.</li><li>Organic growth for service pages and AI thought leadership content.</li><li>PPC / Performance Marketing</li><li>Google Ads, LinkedIn Ads, retargeting campaigns.</li><li>Budget allocation and CAC optimization.</li><li>Experimentation and A/B testing.</li><li>Content Marketing</li><li>Technical blogs, whitepapers, case studies, AI insights.</li><li>Video marketing and webinar strategy.</li><li>Sales enablement content.</li></ul>Brand &amp; Thought Leadership<ul><li>Drive PR strategy, partnerships, and industry positioning.</li><li>Lead webinar series, conference participation, and digital events.</li><li>Strengthen employer branding to attract top tech talent.</li></ul>Sales &amp; Executive Alignment<ul><li>Work closely with Sales to ensure strong lead qualification and pipeline velocity.</li><li>Develop marketing dashboards and board-level reporting.</li><li>Support proposal strategy and high-value deal pursuits.</li></ul>Team &amp; Budget Management<ul><li>Build, mentor, and scale a high-performance marketing team.</li><li>Manage annual marketing budget and ensure strong ROI.</li><li>Establish performance metrics and accountability culture.</li></ul>Qualifications<ul><li>7&ndash;10+ years of marketing leadership experience in B2B technology services.</li><li>Proven experience marketing AI, data, SaaS, or software development services.</li><li>Strong background in digital marketing, SEO, PPC, and content strategy.</li><li>Experience driving inbound pipeline and measurable revenue growth.</li><li>Analytical mindset with strong command over marketing analytics tools.</li><li>Excellent communication and executive presence.</li><li>Experience managing cross-functional teams and external agencies.</li></ul>Preferred<ul><li>Experience in AI/ML services marketing.</li><li>Global market exposure (US, Middle East, Europe).</li><li>MBA in Marketing or related field.</li></ul>Success Metrics (First 12 Months)<ul><li>X% increase in inbound qualified leads.</li><li>X% reduction in cost per acquisition.</li><li>Strong improvement in brand visibility and domain authority.</li><li>Clear attribution model linking marketing to revenue.</li></ul>Job Types: Full-time, ContractPay: From Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Are you willing to work in afternoon shift? (12 PM- 9 PM)</li><li>Can you manage commute to Zamzama Phase V, Karachi? </li><li>Current Salary in PKR?</li><li>Expected Salary in PKR?</li><li>How soon you can join if get selected (in days)?</li><li>How would you rate your verbal and written communication skills in professional/business settings?</li></ul>Excellent Good Average Needs Improvement<ul><li>Have you previously managed B2B performance marketing campaigns (Google Ads, LinkedIn Ads) with a monthly budget exceeding USD 5,000?</li><li>Do you have hands-on experience leading SEO strategy including technical SEO, backlink building, and organic growth for service-based businesses?</li><li>Have you built and managed inbound lead generation funnels that directly contributed to measurable pipeline or revenue growth in a SaaS, AI, or software services company?</li></ul>Work Location: In person

Digital Marketing Manager

Join Liquid Technologies and explore 7   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.