Qureos Mentor

Carolina Home Exteriors

Carolina Home Exteriors (CHE) is seeking a Director of Marketing to support our continued growth and success in our beautiful, sunny beach location in Murrells Inlet, South Carolina&mdash;an excellent opportunity to join one of the Grand Strand&rsquo;s most respected home improvement companies.Our Marketing Director is a senior leadership role responsible for setting the company&rsquo;s marketing strategy, owning the brand direction, managing the marketing budget, optimizing paid media, leading traditional advertisement channels, driving lead generation, and building scalable marketing systems.This position leads the entire marketing function and collaborates closely with Sales, Design, Operations, and the Executive Team to ensure marketing directly contributes to the company's revenue growth and profitability. This position reports to our President/Owner and promotes business development.The ideal Director of Marketing is a strategic, data-driven leader who combines creative vision with analytical precision to drive growth and maintain brand consistency. They should possess strong leadership skills, a deep understanding of digital marketing ecosystems, and the ability to align marketing initiatives with overall business goals to maximize ROI and market presence.Essential Duties and Responsibilities:Strategic Leadership &amp; Department Oversight<ul><li>Develop and execute the annual marketing strategy and budget.</li><li>Build, lead, and grow the marketing team.</li><li>Oversee brand positioning, messaging, and creative direction.</li><li>Lead cross-department collaboration with Sales, Operations, and Design.</li></ul>Lead Generation &amp; Growth Strategy<ul><li>Architect a multi-channel lead generation engine across Google Ads, Meta Ads, LSAs, SEO, website optimization, and offline channels.</li><li>Improve funnel performance and conversion rates across all touchpoints.</li><li>Evaluate emerging platforms, tools, technologies, and partnerships.</li></ul>Paid Media &amp; Performance Marketing<ul><li>Direct high-budget campaigns across Google, Meta, and local media.</li><li>Own high-level KPIs: ROAS, CAC, CPL, Conversion Rates.</li><li>Approve campaign structure, targeting, creative, and spend allocation.</li><li>Analyze performance data and adjust strategy for measurable growth.</li></ul>Brand, Content &amp; Creative Direction<ul><li>Own the company&rsquo;s brand voice, identity, and story.</li><li>Approve major creative assets, campaigns, and advertising materials.</li><li>Oversee video production, photography, and content strategy.</li></ul>Website, SEO &amp; Digital Experience<ul><li>Lead website performance, CRO strategy, UX updates, and SEO/AEO roadmap.</li><li>Ensure the digital customer journey aligns with the sales process.</li><li>Oversee landing page quality, conversion rates, and analytics.</li></ul>Analytics, Reporting &amp; AI Leadership<ul><li>Build KPI dashboards and reporting systems (CPL, CAC, ROAS, MQL&rarr;SQL, etc.).</li><li>Lead adoption of AI tools for analytics, content generation, and sales automation.</li><li>Provide monthly and quarterly executive reports with insights and recommendations.</li></ul>Community Marketing &amp; Traditional Media<ul><li>Oversee home shows, events, sponsorships, media, brochures, and local partnerships.</li><li>Strengthening CHE&rsquo;s visibility and reputation across the Grand Strand.</li><li>Represent the company at local meetings, networking events, and civic organizations.</li><li>Coordinate with local publications for articles, features, awards, and press releases.</li></ul>Qualifications and Requirements:<ul><li>8+ years in marketing with at least 4 years in a senior leadership or director-level role.</li><li>Demonstrated ability to build, lead, and mentor a marketing team and agencies.</li><li>Proven results in performance marketing, digital advertising, and traditional media.</li><li>Advanced knowledge of Go High Level CRM, Smartsheet, and GA4.</li><li>Deep expertise in Google Ads, Meta Ads, SEO, AEO, CRO, and analytics.</li><li>Experience in home improvement, construction, or trades marketing is a plus.</li><li>Familiarity with AI-driven marketing optimization and predictive modeling tools.</li><li>Ability to manage large budgets and deliver measurable ROI.</li><li>Excellent copywriting, creative vision, and brand storytelling ability.</li><li>Advanced analytical mindset with the ability to interpret and act on data.</li><li>Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).</li><li>Ability to work under pressure in a fast-paced, entrepreneurial environment.</li><li>Natural problem solver who anticipates roadblocks and creates solutions.</li><li>Ability to pass a drug screen and criminal background check.</li><li>Ability to lift 20-30 pounds.</li></ul>About usCarolina Home Exteriors (CHE) is celebrating its 45th year in business. Awarded 2025 &ldquo;Small Business of the Year&rdquo; by the Myrtle Beach Area Chamber of Commerce. Since 1980, we have been the Carolinas' premier source for outdoor living spaces and custom-designed Sunrooms, Screen Enclosures, Patio Lanais, Pool Enclosures, Porch Covers, Pergolas, Gazebos, Replacement Windows and Doors, and Custom Home Additions. Having served over 10,000 customers, we continue to grow our reputable company based in Murrells Inlet, South Carolina. Just ten miles south of the beautiful beaches of Myrtle Beach, SC.To Apply:As a CHE employee, you are part of an exciting organization dedicated to being the best in the industry. Our mission is to deliver quality products on time with excellent service before, during, and after the sale. We strive to do it right the first time and provide our customers with a 100% satisfaction guarantee. We offer an excellent benefits package that includes vacation, holidays, incentives, health and dental benefits, and more.All qualified applicants are expected to submit a brief explanation of their background stating why they would be a comfortable fit for this career position, along with a current resume and contact phone number. All qualified candidates will be contacted for an interview.No calls, please. EOE AA M/F/Vet/Disability.Job Type: Full-timePay: $72,800.00 - $85,280.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Referral program</li><li>Vision insurance</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Senior leadership: 4 years (Required)</li><li>Marketing: 7 years (Required)</li></ul>Work Location: In person

Director of Marketing

Carolina Home Exteriors (CHE) is seeking a Construction Design Manager to support our continued growth and success in our beautiful, sunny beach location in Murrells Inlet, South Carolina. This is an excellent opportunity to join one of the Grand Strand&rsquo;s most respected home improvement companies.The Construction Design Manager plays a mission-critical role at Carolina Home Exteriors, serving as the technical gatekeeper between Sales, Design, and Production. Once a contract is sold, this position takes full ownership of validating every detail of the project, ensuring it is accurately designed, properly measured, structurally feasible, code-compliant, and financially aligned before it ever reaches installation.This role is responsible for transforming the customer&rsquo;s vision and the salesperson&rsquo;s agreement into a fully engineered, buildable, and profitable project package. The Construction Design Manager ensures that what was sold is precisely what will be installed&mdash;without surprises, change orders, delays, or additional unplanned costs.As the central hub of project accuracy and constructability, the role conducts deep technical reviews of drawings, measurements, materials, and structural requirements to eliminate errors, reduce rework, and maintain CHE&rsquo;s high standards of craftsmanship. The position supervises the Design Department and plays a key role in profitability by reviewing projected labor and material budgets, identifying cost overages early, and ensuring each project meets or exceeds its gross margin targets. This position reports to our President/Owner. A strong performer will grow into deeper, broader accountability, and a career path that will be considered for future general management responsibilities.This role demands a unique mix of field knowledge, design understanding, attention to detail, budget discipline, and cross-department communication. The ideal candidate ensures every project is fully ready for production, supports the installers with clear documentation, and strengthens the customer experience by maintaining accuracy, efficiency, and reliability throughout the pre-construction process. In addition to the base salary, selected candidate will be eligible for a bonus incentive of 10&ndash;15% of base salary, earning an annual total compensation of $93,500&ndash;$120,750.Essential Duties and Responsibilities: 1. Design &amp; Scope Verification<ul><li>Review sold contracts for clarity, accuracy, and build feasibility.</li><li>Validate scope of work, drawings, elevations, and product selections.</li><li>Identify design issues, conflicts, or missing details before reaching production.</li><li>Ensure all upgrades, customizations, and scope changes are captured.</li></ul>2. Measurement Accuracy &amp; Field Validation<ul><li>Perform or oversee precise on-site measurements using laser devices and traditional tools.</li><li>Validate site conditions, elevations, setbacks, attachment points, and structural conditions.</li><li>Document photos, measurements, and discrepancies for internal review.</li><li>Collaborate with Sales and Production to resolve measurement variances.</li></ul>3. Bill of Materials (BOM) &amp; Material Take-Offs<ul><li>Create highly accurate BOMs for sunrooms, screen rooms, pergolas, windows/doors, enclosures, and custom builds.</li><li>Ensure accuracy of extrusions, SKUs, hardware, glass/screen systems, structural components, and specialty materials.</li><li>Prepare cost quotes for specialty subcontracted work, including:</li></ul>Electrical Concrete Gutters Roofing Specialty trades<ul><li>Collaborate with subcontractors to confirm scope, pricing, timelines, and requirements.</li><li>Optimize material usage to reduce waste and protect margin.</li><li>Maintain BOM templates as products evolve.</li></ul>4. Project Cost &amp; Budget Review<ul><li>Evaluate projected material and labor costs before releasing to production.</li><li>Identify overages, underages, and risks to profitability.</li><li>Maintain job-cost tracking for all project types (sunrooms, screens, pergolas, pool enclosures,</li><li>etc.).</li><li>Provide weekly margin/comparison reports to leadership.</li></ul>5. Project Readiness &amp; Handoff to Production<ul><li>Prepare complete job folders: drawings, BOMs, measurements, engineering stamps, subcontractor quotes, and special notes.</li><li>Lead internal pre-construction handoff meetings with Production and Installers.</li><li>Ensure permitting documents match final design packages.</li><li>Serve as an internal technical support resource throughout the project lifecycle.</li></ul>6. Quality Control &amp; Process Improvement<ul><li>Conduct post-job reviews comparing estimated vs. actual usage of materials and labor.</li><li>Identify patterns of waste, inaccuracies, or process bottlenecks.</li><li>Recommend improvements to sales packets, design standards, and installation preparation and standard operating practices for best practices.</li><li>Maintain uniformity in documentation and measurement methodology.</li></ul>Qualifications and Requirements:<ul><li>Bachelor&rsquo;s degree in construction management, architecture, engineering, or related field and 7&ndash;10 years of experience in pre-construction, design review, estimating, drafting, or project engineering.</li><li>Strong working knowledge of residential construction (framing, load-bearing structures, roofing, foundations, windows/doors, flashing, building envelope).</li><li>Advanced ability to read and interpret construction drawings, structural plans, elevations, and site measurements.</li><li>Hands-on familiarity with sunrooms, enclosures, pergolas, pool enclosures, aluminum structures, and national brands such as Champion Windows &amp; Home Exteriors, Four Seasons Sunrooms &amp; Windows, Patio Enclosures (Great Day Improvements), TEMO Sunrooms, Betterliving Sunrooms, Sunspace Sunrooms, etc.</li><li>Demonstrated accuracy in field measurements using laser tools, levels, and verification methods.</li><li>Proven ability to perform detailed material take-offs and develop accurate Bills of Materials (BOMs).</li><li>Solid understanding of building codes, permitting, and compliance (especially IRC/IBC distinctions and coastal requirements).</li><li>Experience coordinating multi-trade subcontractor scopes (electrical, concrete, roofing, gutters, flooring).</li><li>Strong analytical skills for labor/material budgeting, cost variance identification, and margin protection.</li><li>Excellent communication, documentation discipline, and proficiency with CAD tools, CRM/project management platforms, and construction-related software.</li></ul>About us: Carolina Home Exteriors (CHE) is celebrating its 45th year in business. Awarded 2025 &ldquo;Small Business of the Year&rdquo; by the Myrtle Beach Area Chamber of Commerce. We are a BBB Accredited Business with an A+ Rating, and proud recipients of the 2024 &amp; 2025 Best of South Carolina Remodeling Contractor of the Year, and the 2023 BBB Torch Award for Ethics. Additional recognition includes Best of Houzz, HomeAdvisor Elite Service, Nextdoor Neighborhood Fave, and Best of the Grand Strand.Since 1980, we have been the Carolinas' premier source for outdoor living spaces and custom-designed Sunrooms, Screen Enclosures, Patio Lanais, Pool Enclosures, Porch Covers, Pergolas, Gazebos, Replacement Windows and Doors, and Custom Home Additions. Having served over 10,000 customers, we continue to grow our reputable company based in Murrells Inlet, South Carolina. Just ten miles south of the beautiful beaches of Myrtle Beach, SC.To Apply: As a CHE employee, you are part of an exciting organization dedicated to being the best in the industry. Our mission is to deliver quality products on time with excellent service before, during, and after the sale. We strive to do it right the first time and provide our customers with a 100% satisfaction guarantee. We offer an excellent benefits package that includes vacation, holidays, incentives, health and dental benefits, and more.All qualified applicants are expected to submit a brief explanation of their background stating why they would be a comfortable fit for this career position, along with a current resume and contact phone number. All qualified candidates will be contacted for an interview.No calls, please. EOE AA M/F/Vet/Disability.Job Type: Full-timePay: $85,000.00 - $105,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Construction management: 7 years (Required)</li><li>Construction estimating: 10 years (Required)</li></ul>Work Location: In person

Construction Design Manager

Join Carolina Home Exteriors and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Carolina Home Exteriors

ABOUT_COMPANY

Director of Marketing

Construction Design Manager