Qureos Mentor

Finova Labs

Job SummaryWe are seeking a results-driven Digital Marketer with a proven track record in generating qualified demo leads and driving measurable e-commerce sales. The ideal candidate will be highly skilled in paid ads, conversion optimization, and growth strategies, with the ability to design and execute campaigns that deliver ROI.Key Responsibilities:<ul><li>Develop and execute lead generation campaigns (Google Ads, Meta Ads, etc.) to drive product demos and qualified leads</li><li>Plan and manage paid media campaigns across multiple channels for both B2B demo generation and B2C e-commerce sales.</li><li>Optimize ad creatives, landing pages, and funnels for maximum conversion rates.</li><li>Implement A/B testing for targeting, messaging, and offers.</li><li>Track, analyze, and report performance metrics (CAC, CPL, ROAS, LTV).</li><li>Collaborate with sales teams to ensure demo leads are high-quality and sales-ready.</li><li>Manage remarketing campaigns to nurture leads and increase conversions.</li><li>Stay updated on digital marketing trends, tools, and best practices.</li></ul>Required Skills &amp; Experience<ul><li>Proven experience (3&ndash;5 years) in performance marketing for lead generation and e-commerce growth.</li><li>Strong expertise in Meta Ads Manager, Google Ads, and LinkedIn Ads.</li><li>Hands-on experience with conversion tracking (Pixel, GA4, Tag Manager).</li><li>Strong analytical skills with ability to interpret campaign data and optimize.</li><li>Experience with SEO/SEM, affiliate marketing, or influencer partnerships (preferred).</li><li>Excellent copywriting and creative direction for ad campaigns.</li><li>Ability to manage budgets effectively and hit CPA/ROAS targets.</li></ul>Preferred Qualifications<ul><li>Experience in SaaS or tech product lead generation.</li><li>Experience in managing Shopify, WooCommerce, or similar platforms for e-commerce.</li><li>Certification in Google Ads, Meta Ads.</li></ul>KPIs / Success Metrics<ul><li>Number of qualified demo leads generated per month.</li><li>Conversion rate from demo &rarr; customer.</li><li>E-commerce sales volume and ROAS.</li><li>Reduced Customer Acquisition Cost (CAC)</li><li>Increased Lifetime Value (LTV) through retention campaigns.</li></ul>What We Offer:<ul><li>Competitive compensation based on experience.</li><li>Supportive and collaborative remote work culture.</li><li>Career growth and learning opportunities.</li></ul>Location: RemoteWorking hours: 7:00 PM to 4:00 AM (Monday to Friday)Job Type: Full-timeApplication Question(s):<ul><li>What is your Current Salary?</li><li>What is your expected salary?</li><li>Are you comfortable working in night shift remotely (7:00 PM to 4:00 Am)</li></ul>Work Location: Remote

Digital Marketing Specialist (Lead Generation & E-commerce Sales) - Remote

Join Finova Labs and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Finova Labs

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Digital Marketing Specialist (Lead Generation & E-commerce Sales) - Remote