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Headstart Warranty Group

Job DescriptionHeadstart Warranty Group is seeking a highly strategic, execution-driven Director of Marketingto build, lead, and scale all marketing initiatives across HWG&rsquo;s warranty and ancillary product offerings.This role requires a hands-on operator who can own marketing end-to-end&mdash;from strategy through execution&mdash;while delivering consistent monthly output, measurable growth, and strong brand positioning across dealer, agent, and customer channels.Position OverviewThe Director of Marketing will be responsible for developing and executing a fully integrated marketing engine that drives dealer/agent acquisition, strengthens customer engagement, and enhances HWG&rsquo;s brand presence.This individual will work closely with leadership and the internal graphic designer to plan, build, and deploy monthly marketing initiatives, including customer-facing materials, digital campaigns, and brand assets.Core ResponsibilitiesMarketing Strategy &amp; Growth Execution<ul><li>Develop and execute a comprehensive, multi-channel marketing strategy aligned with company revenue and growth objectives Build scalable systems to support dealer acquisition, agent growth, and customer retention Identify and capitalize on opportunities to expand HWG&rsquo;s market presence across automotive, warranty, and financial services sectors Create structured monthly and quarterly marketing roadmaps with clear deliverables and KPIs</li></ul>Monthly Marketing Execution &amp; Campaign Management<ul><li>Own and execute monthly marketing cycles across all channels (email, digital, print, social) Develop campaign calendars, ensuring consistent communication to customers, dealers, and agents Partner with the graphic designer to concept, design, and deploy marketing materials on a recurring schedule Ensure all campaigns are aligned with sales initiatives, product launches, and seasonal opportunities</li></ul>Customer Marketing &amp; Retention<ul><li>Build and implement customer-facing marketing initiatives for warranty holders Create informational pamphlets, onboarding kits, and lifecycle communicationsexplaining product benefits, usage, and claims processes Develop strategies to increase customer engagement, satisfaction, and retention Ensure customers clearly understand the value of their warranty products through consistent communication</li></ul>Website &amp; Digital Experience<ul><li>Lead a full website revamp and ongoing optimization strategy Improve UX/UI, conversion funnels, and content structure to increase engagement and lead generation Own SEO strategy and ensure website content is optimized for search and performance Continuously refine website performance based on analytics and user behavior</li></ul>Digital Marketing &amp; Lead Generation<ul><li>Develop and manage digital marketing strategy across paid and organic channels Oversee campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) Build and optimize lead funnels for dealers, agents, and partners Improve key metrics including cost per lead (CPL), conversion rates, and pipeline quality</li></ul>Social Media &amp; Brand Presence<ul><li>Develop and execute a comprehensive social media strategy aligned with brand positioning Create consistent, high-quality content across platforms (LinkedIn, Instagram, etc.) Increase visibility, engagement, and brand credibility within the industry Align social content with marketing campaigns, product education, and company initiatives</li></ul>Brand Development &amp; Market Positioning<ul><li>Strengthen and maintain HWG&rsquo;s brand identity across all touchpoints Ensure consistent messaging across customer, dealer, and agent communications Develop high-quality sales collateral, presentations, and marketing assets Position HWG as a trusted, scalable partner in the warranty and ancillary space</li></ul>Performance Tracking &amp; Analytics<ul><li>Track, analyze, and report on all marketing performance metrics Measure ROI across campaigns, channels, and initiatives Build and maintain marketing dashboards and reporting systems for leadership Use data-driven insights to continuously optimize performance and strategy</li></ul>Collaboration &amp; Leadership<ul><li>Work closely with sales leadership and executive team to align marketing with revenue goals Collaborate daily with the graphic designer to execute creative vision and deliverables Manage external vendors, agencies, and marketing platforms Build and scale internal marketing processes and infrastructure over time</li></ul>Qualifications<ul><li>5&ndash;10+ years of marketing experience, including leadership roles Proven ability to build and execute marketing strategies from the ground up Strong experience in digital marketing, lead generation, and campaign management Demonstrated success in driving measurable growth (leads, conversions, ROI) Experience managing monthly marketing calendars and cross-channel execution Strong analytical, strategic, and operational skillset Ability to thrive in a fast-paced, high-growth environment</li></ul>Preferred Qualifications<ul><li>Experience in automotive, warranty, insurance, or financial services industries Experience marketing to dealers, agents, or B2B partners Experience leading website redesigns and digital transformation initiatives Proficiency with CRM and marketing platforms (HubSpot, Salesforce, etc.) Experience building customer lifecycle marketing programs</li></ul>Work Environment (Hybrid Requirement)<ul><li>This is a required hybrid position based in the Dallas&ndash;Fort Worth area and is not a fully remote role. The Director of Marketing must work a minimum of 4 days per week in-office, with additional in-person time expected as needed based on business demands, campaign execution, and cross-functional priorities. This role requires consistent, hands-on collaboration with leadership, sales teams, and the internal graphic designer to plan, build, and execute monthly marketing initiatives. In-person presence is critical to ensure speed of execution, alignment, and accountabilityacross all marketing efforts. Candidates must be comfortable operating in a high-performance, execution-focused environment where visibility, responsiveness, and collaboration are essential to success.</li></ul>Pay: $110,000.00 - $130,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Dallas, TX 75254

Marketing Director

Job DescriptionHeadstart Warranty Group is seeking a highly analytical, detail-oriented Analyst to support financial, risk, and operational reporting across the organization.This role is ideal for someone who is extremely comfortable working with large datasets in Excel, has experience in finance or insurance environments, and can translate complex data into clear, actionable insights for executive leadership.Position OverviewThe Analyst will work directly with Risk and Finance teams to support critical business functions, including monthly insurance premium submissions, financial reporting, and operational performance analysis.This individual will play a key role in ensuring data accuracy, reporting integrity, and visibility into business performance, while supporting leadership with insights that drive decision-making.Core ResponsibilitiesFinancial &amp; Insurance Reporting<ul><li>Prepare and manage monthly insurance premium submissions to carrier partners</li><li>Reconcile premium, production, and claims-related data across multiple systems</li><li>Ensure accuracy and completeness of all reporting delivered to insurers and internal stakeholders</li><li>Support financial reporting processes tied to revenue, reserves, and program performance</li></ul>Data Analysis &amp; Executive Reporting<ul><li>Build and maintain monthly reporting packages for C-suite and leadership</li><li>Analyze business activity including production, revenue trends, loss performance, and operational KPIs</li><li>Translate large datasets into clear, concise insights and recommendations</li><li>Identify trends, anomalies, and performance gaps across the business</li></ul>Operational &amp; Risk Support<ul><li>Partner with Risk and Finance teams to monitor program performance and financial exposure</li><li>Assist in evaluating profitability, loss ratios, and operational efficiency</li><li>Support audits, compliance reporting, and internal financial reviews</li><li>Provide ad hoc analysis to support strategic initiatives and leadership requests</li></ul>Data Management &amp; Process Improvement<ul><li>Work with large datasets to clean, validate, and reconcile data across systems</li><li>Build and maintain scalable Excel models, reports, and dashboards</li><li>Identify opportunities to improve data integrity, reporting processes, and automation</li><li>Support implementation of more advanced reporting tools and infrastructure over time</li></ul>Qualifications<ul><li>2&ndash;5+ years of experience in data analysis, financial analysis, or business analysis</li><li>Strong background in finance, insurance, or related analytical environment</li><li>Advanced proficiency in Microsoft Excel (required)</li><li>Proven ability to work with large, complex datasets</li><li>Strong attention to detail and commitment to data accuracy</li><li>Ability to communicate insights clearly to non-technical and executive audiences</li><li>Comfortable operating in a fast-paced, data-driven environment</li></ul>Technical Skill Requirements (Excel)<ul><li>Pivot Tables &amp; large dataset management</li><li>VLOOKUP / XLOOKUP</li><li>INDEX / MATCH</li><li>SUMIFS / COUNTIFS</li><li>Data cleaning, validation, and reconciliation</li><li>Building dashboards and structured reporting models</li></ul>Preferred Qualifications<ul><li>Experience with insurance reporting, premium reconciliation, or financial reporting</li><li>Experience working with multiple data sources or systems integration</li><li>Familiarity with Power BI, Tableau, or other BI tools</li><li>Experience with Power Query, Power Pivot, or automation (macros/VBA)</li><li>Exposure to audit, compliance, or regulatory reporting environments </li></ul>Work Environment (Hybrid Requirement)This is a required hybrid position based in the Dallas&ndash;Fort Worth area and is not a fully remote role.The Analyst is expected to work a minimum of 3 days per week in-office, partnering directly with Risk, Finance, and leadership teams. In-person collaboration is critical to ensure accuracy, speed, and alignment in reporting and data-driven decision-making.Pay: $75,000.00 - $90,000.00 per yearBenefits:<ul><li>AD&amp;D insurance</li><li>Dental insurance</li><li>Family leave</li><li>Health insurance</li><li>Life insurance</li><li>Paid holidays</li><li>Paid sick time</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li><li>Work from home</li></ul>Experience:<ul><li>Finance: 5 years (Preferred)</li></ul>Work Location: Hybrid remote in Dallas, TX 75254

Analyst

Join Headstart Warranty Group and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Headstart Warranty Group

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Marketing Director

Analyst