Urwah Admin

HR Force International

We are looking for a Content Marketing Lead to own and scale our content function end-to-end. This is a player-coach role: you'll set the strategy, build the editorial calendar, and personally produce high-impact content &mdash; while also hiring, managing, and developing a team of writers, SEO specialists, and freelance contributors.You'll work cross-functionally with growth, sales, and product teams to ensure content drives pipeline, builds brand authority, and supports the full buyer journey &mdash; from top-of-funnel organic discovery to bottom-of-funnel sales enablement. The ideal candidate is equal parts strategist, writer, and people leader.Key ResponsibilitiesContent Strategy &amp; Thought Leadership<ul><li>Define and own the content marketing strategy aligned with growth objectives, brand positioning, and target verticals</li><li>Develop and maintain a quarterly editorial calendar spanning blog, thought leadership, gated assets, email, social, and partner content</li><li>Research and write long-form thought leadership content on industry trends, emerging technologies, and market shifts</li><li>Identify and build relationships with key industry publications for contributed content and earned placements</li></ul>Team Management &amp; Development<ul><li>Recruit, onboard, and manage a content team of ~10+ members including in-house writers, an SEO specialist, and freelance contributors</li><li>Set clear goals, KPIs, and quality standards; run regular 1:1s, editorial reviews, and performance check-ins</li><li>Establish editorial guidelines, brand voice documentation, and content SOPs</li><li>Coach and mentor team members on B2B writing best practices, SEO fundamentals, and commercial storytelling</li><li>Manage freelance and agency relationships &mdash; brief creation, quality control, budget tracking, and output review</li></ul>SEO &amp; Organic Growth<ul><li>Lead keyword research, topic cluster development, and pillar page strategy to drive organic traffic and qualified lead generation</li><li>Conduct competitive content analysis to identify gaps and ranking opportunities</li><li>Collaborate with growth/performance marketing to align content with demand generation and paid campaigns</li><li>Monitor and report on organic performance: rankings, traffic, engagement, and content-attributed pipeline</li></ul>Sales Enablement &amp; Product Marketing Content<ul><li>Create and maintain sales collateral: battle cards, competitive comparison sheets, solution briefs, one-pagers, and case studies</li><li>Translate complex product capabilities into clear, benefit-driven messaging for different buyer personas</li><li>Support ABM campaigns with tailored content for target accounts</li><li>Develop email sequences, landing page copy, and ad copy with the performance marketing team</li><li>Build and maintain an internal content library accessible to sales, partnerships, and customer success</li></ul>Content Operations &amp; Performance<ul><li>Own end-to-end content production workflow: ideation, briefing, writing, editing, design coordination, publishing, and distribution</li><li>Repurpose long-form content into multi-format assets: LinkedIn posts, social threads, infographics, webinar scripts, and short-form video scripts</li><li>Track content performance across the funnel and iterate based on data</li><li>Manage content tools and platforms and recommend improvements to the content tech stack</li></ul>Required Qualifications<ul><li>5+ years of B2B content marketing experience with at least 2 years in a leadership or team management role</li><li>Proven track record of building and managing a content team (in-house writers, freelancers, or agency partners)</li><li>Strong writing and editing skills with a portfolio demonstrating thought leadership, long-form, and commercial B2B SaaS content</li><li>Deep understanding of SEO principles, keyword research tools (Ahrefs, SEMrush, or similar), and content optimization workflows</li><li>Experience creating sales enablement materials (battle cards, competitive briefs, case studies, solution one-pagers)</li><li>Ability to translate technical product features into clear, accessible content for both technical and non-technical buyers</li><li>Strong project management skills &mdash; ability to manage multiple workstreams, deadlines, and cross-functional stakeholders</li><li>Experience with CMS platforms (WordPress, HubSpot, or similar) and content analytics tools</li></ul>Preferred Qualifications<ul><li>Experience in SaaS, FinTech, RegTech, cybersecurity, or enterprise software content marketing</li><li>Exposure to ABM strategies and content personalization for enterprise sales motions</li><li>Familiarity with marketing automation platforms (HubSpot, Marketo, or similar)</li><li>Understanding of competitive intelligence frameworks</li><li>Experience building content programs from scratch or scaling early-stage content functions</li><li>Background in compliance, risk management, or regulated industry verticals</li></ul>Pay: Rs200,000.00 - Rs350,000.00 per hourExpected hours: 40.0 per weekWork Location: In person

Content Marketing Lead

Key Responsibilities:<ul><li>Generate high-quality B2B leads using different platforms</li><li>Perform data scraping and data extraction from websites, directories, and online sources</li><li>Build and maintain clean lead databases (Excel / Google Sheets / CRM)</li><li>Research companies and decision-makers for outreach campaigns</li><li>Ensure data accuracy, formatting, and deduplication</li></ul>Requirements:<ul><li>Proven experience in Lead Generation / Data Scraping</li><li>Strong command of Excel / Google Sheets</li><li>Experience with tools like LinkedIn, Apollo, Sales Navigator, web scraping tools, or automation tools</li></ul>Pay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

Leads Generation Expert

Join HR Force International and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

HR Force International

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Content Marketing Lead

Leads Generation Expert