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SGI International (Pvt) Limited

SGI International Pvt. Ltd s looking for a high-performance Digital Marketing &amp; Growth Manager to lead aggressive online growth for our global service brands.Our businesses operate primarily in the United States market, with expanding customers in Canada, the UK, Australia, and Europe. We provide services including embroidery digitizing, vector artwork conversion, custom patches, and embroidery design products.This role is responsible for generating real revenue through digital channels. You will be expected to design and execute marketing strategies across SEO, paid advertising, AI search optimization, marketplaces, social media, and new growth channels.This is not a routine marketing role focused on posting content or managing social media pages. We are looking for someone who can identify profitable marketing opportunities, build growth systems, and scale customer acquisition across multiple platforms.The ideal candidate treats this role like running their own digital growth engine and continuously experiments with modern marketing techniques to increase leads, conversions, and sales.Key ResponsibilitiesSearch Engine Growth (SEO + AEO + AI Search)Develop and execute advanced SEO strategies including:<ul><li>On-page SEO</li><li>Technical SEO</li><li>Authority building</li><li>Content SEO</li><li>Programmatic SEO</li></ul>Implement Answer Engine Optimization (AEO) to rank content in:<ul><li>Google featured snippets</li><li>AI search answers</li><li>voice search queries</li><li>knowledge panels</li><li>AI chat search results</li></ul>Optimize content for AI-powered search engines, including:<ul><li>ChatGPT search results</li><li>Perplexity AI</li><li>Google AI Overviews</li><li>Bing Copilot search</li></ul>Implement:<ul><li>schema markup</li><li>structured data</li><li>topical authority clusters</li><li>entity-based SEO</li><li>E-E-A-T optimization</li></ul>Tools used may include:<ul><li>Ahrefs</li><li>SEMrush</li><li>Surfer SEO</li><li>Frase</li><li>Screaming Frog</li><li>Google Search Console</li><li>PageSpeed Insights</li><li>Cloudflare analytics</li></ul>Paid Traffic &amp; Conversion MarketingPlan and manage paid acquisition campaigns including:<ul><li>Google Ads</li><li>Bing Ads</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Reddit Ads</li><li>Pinterest Ads</li><li>Display remarketing</li></ul>Responsibilities include:<ul><li>campaign structure</li><li>keyword strategy</li><li>creative testing</li><li>funnel optimization</li><li>retargeting systems</li><li>cost-per-lead optimization</li><li>scaling profitable campaigns</li></ul>Marketplace &amp; Platform GrowthGenerate business from:<ul><li>Fiverr</li><li>Upwork</li><li>PeoplePerHour</li><li>Etsy</li><li>Freelancer</li><li>LinkedIn outreach</li><li>B2B lead generation platforms</li></ul>Develop strategies to:<ul><li>rank gig listings</li><li>optimize gig conversion</li><li>generate repeat customers</li><li>scale marketplace revenue</li></ul>Content Marketing &amp; Social Media GrowthCreate a growth strategy across:<ul><li>Instagram</li><li>TikTok</li><li>YouTube Shorts</li><li>Facebook</li><li>Pinterest</li><li>LinkedIn</li></ul>Develop:<ul><li>short-form video strategy</li><li>educational content</li><li>viral reels</li><li>industry tutorials</li><li>authority content</li></ul>Use AI-assisted tools including:<ul><li>ChatGPT</li><li>Claude</li><li>Midjourney</li><li>Canva AI</li><li>Runway ML</li><li>CapCut</li><li>Descript</li><li>ElevenLabs</li></ul>Conversion Optimization &amp; Funnel GrowthImprove revenue through:<ul><li>landing page optimization</li><li>website conversion rate optimization (CRO)</li><li>user journey improvements</li><li>checkout optimization</li><li>lead capture systems</li><li>abandoned cart recovery</li><li>customer retargeting</li></ul>Tools may include:<ul><li>Google Analytics 4</li><li>Hotjar</li><li>Microsoft Clarity</li><li>Meta Pixel</li><li>Google Tag Manager</li></ul>Email Marketing &amp; Customer RetentionBuild systems for:<ul><li>email marketing</li><li>customer retention</li><li>repeat orders</li><li>abandoned quote recovery</li><li>newsletter campaigns</li></ul>Platforms may include:<ul><li>Mailchimp</li><li>Klaviyo</li><li>Brevo</li><li>ConvertKit</li></ul>Growth Experiments &amp; New ChannelsContinuously test and implement new growth channels such as:<ul><li>AI search visibility</li><li>niche directories</li><li>Reddit marketing</li><li>Quora marketing</li><li>influencer partnerships</li><li>affiliate programs</li><li>community marketing</li><li>automation workflows</li><li>programmatic content</li></ul>The goal is simple:Find scalable marketing channels that generate real revenue.Tools &amp; PlatformsCandidate should be comfortable with tools such as:<ul><li>Ahrefs</li><li>SEMrush</li><li>Surfer SEO</li><li>Screaming Frog</li><li>Google Analytics</li><li>Google Ads Manager</li><li>Meta Ads Manager</li><li>Canva</li><li>WordPress</li><li>Webflow (optional)</li><li>Zapier / Make automation</li><li>AI tools for content and marketing</li></ul>Required Skills<ul><li>Advanced SEO knowledge</li><li>Paid advertising expertise</li><li>Digital growth strategy experience</li><li>WordPress website management</li><li>Conversion optimization knowledge</li><li>Data analysis and performance tracking</li><li>Excellent written English communication</li><li>Strong research and analytical skills</li></ul>Ideal CandidateWe are looking for someone who is:<ul><li>highly proactive</li><li>entrepreneurial in mindset</li><li>results-driven</li><li>creative and analytical</li><li>capable of working independently</li><li>obsessed with growth and performance</li></ul>This role suits someone who wants to build and scale digital revenue systems.CompensationBase Salary: ₨. 120,000 &ndash; ₨. 150,000 per month (depending on experience)Performance Bonus: Up to ₨. 80,000 per month based on measurable results such as lead generation, sales growth, campaign performance, and overall digital marketing impact.We reward performance. Candidates who successfully generate significant business and demonstrate strong growth strategies can expect fast salary progression and higher performance incentives over time.If you generate significant business for the company, your income will grow accordingly.Shift TimingFlexible Evening shift:<ul><li>1:00 PM &ndash; 11:00 PM</li><li>or</li><li>2:00 PM &ndash; 12:00 AM</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Senior Digital Marketing & Growth Manager

SGI International Pvt. Ltd is looking for a Customer Service &amp; Operations Coordinator to manage customer communication and order processing for its international service operations.This role involves handling live chats, emails, and workspace communication, providing price quotes to customers, processing incoming orders, and coordinating job instructions with the production team to ensure smooth operations.This is a 12-hour night shift position, and training will be provided. The role also offers growth opportunities, and employees who perform well may progress to team lead or managerial positions within the company.Shift Timings:<ul><li>Winter: 6:00 PM to 6:00 AM</li><li>Summer: 5:00 PM to 5:00 AM</li></ul>Shift timings adjust according to USA daylight savings schedule.Key Responsibilities:<ul><li>Respond to customer inquiries through live chat, email, and workspace platforms</li><li>Review customer inquiries and provide accurate price quotes</li><li>Process incoming orders and record customer instructions clearly</li><li>Coordinate job details and requirements with the production team</li><li>Ensure all instructions are properly communicated and understood</li><li>Monitor order progress and follow up</li><li>Maintain professional, clear, and timely communication with customers</li><li>Escalate urgent issues or complex requests to supervisors when required</li><li>Keep records of customer communication, quotes, and order updates</li><li>Help maintain smooth workflow and operational efficiency during the shift</li></ul>Requirements:<ul><li>Strong written English communication skills</li><li>Basic spoken English understanding</li><li>Ability to manage chats, emails, and multiple tasks simultaneously</li><li>Basic computer skills and familiarity with online communication tools</li><li>Responsible, punctual, and comfortable working night shifts</li><li>Strong attention to detail when reviewing customer instructions</li><li>Typing speed of 35&ndash;45 WPM preferred</li><li>Previous experience in customer support, chat support, email handling, quoting, or order processing is an advantage</li><li>Training will be provided, so motivated fresh candidates may also apply</li></ul>Education<ul><li>Candidates with an O-Level / A-Level background will be preferred</li><li>Degree is not a strict requirement</li><li>The most important requirement is the ability to write accurate, fluent, and professional English without grammatical mistakes</li></ul>Career Growth:This is a growth oriented position. Candidate who performs successfully, demonstrate reliability, and develop strong operational and communication skills may progress to team lead and manager level roles within the company.Salary:Pay: Rs. 60,000 - Rs70,000 per monthCommission: In addition to pay, sales commission will be offered based on successful order conversions and overall service qualityWork Location:In person (Valencia Town, Lahore)Job Type: Full-timePay: Rs60,000.00 - Rs70,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Please write a short reply to the following customer inquiry (Dont use AI to reply, we will reject the candidate who will use AI for this answer):</li></ul>A customer sends a logo / design and asks: &ldquo;How much will it cost to digitize this design and how long will it take?&rdquo;Language:<ul><li>English (Required)</li></ul>Work Location: In person

Customer Service & Operations Coordinator – Night Shift

Join SGI International (Pvt) Limited and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

SGI International (Pvt) Limited

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Senior Digital Marketing & Growth Manager

Customer Service & Operations Coordinator – Night Shift