2026 Campus Hiring-AIoT-local(A35446A)

[2026 Campus Recruitment] Key Responsibilities

Market & Competitive Analysis: Conduct research on the AIoT /consumer electronics competitive landscape and market trends. Analyze data to identify target audiences, new opportunities, and key value propositions.

GTM Strategy Support: Assist in developing and documenting launch plans for new products. Contribute to creating buyer personas and refining product positioning and messaging.

Sales Enablement: Develop and organize sales materials, including presentations and competitive battle cards, to ensure the sales team is launch-ready.

Coordination & Tracking: Support the coordination of GTM activities across Product, Engineering, Marketing, and Sales. Assist in tracking and reporting on key GTM metrics.

Qualifications & Skills

Education: Currently pursuing a degree in Marketing, Business, or a related technical field.

Skills: Strong interest in consumer electronics. Excellent analytical, communication (written and verbal), and organizational skills.