[25-26] National Director of Recruitment and Enrollment [All Regions]

Movement Schools is a growing network of free, public charter schools. We exist to love and value scholars and communities by leading a movement of excellence in education. In partnership with our families, we equip our scholars with the tools to close generational gaps through self-efficacy, access to world-class instruction, and financial education.

Position Overview

The Director of Student Recruitment & Enrollment is responsible for developing the vision and strategy for how to make Movement Schools the most compelling and sought-after public school option for families in our local community and across the country. This leader will work alongside central and school-based leaders to set recruitment and enrollment targets and steward a team of individuals to drive the systems and activities to reach our goals. As the team leader, the Director of Student Recruitment & Enrollment plays a critical role in realizing our mission of loving and nurturing scholars by leading a movement of change in education through academic excellence, character development, and preparation for success in life. The Director of Student Recruitment & Enrollment will report directly to the Chief Operating Officer and manage the student recruitment and enrollment team which this person will be charged to build.

To be successful in this role, a Director of Student Recruitment & Enrollment brings a track record for designing and implementing successful recruitment and enrollment strategies; and experience building and maintaining relationships with community members and partners. A Director of Student Recruitment & Enrollment should be comfortable working in an environment that requires you to build a strong culture, project manage multiple priorities and competing deadlines, while never losing sight of the mission, values, and overarching goals and desired outcomes of the team or Movement Schools. This leader is charged with always knowing what the recruitment and enrollment targets are across all school sites, progress against those goals, real and perceived barriers, and proactively make strategic decisions based on what the data is showing. They are also charged with ensuring all leaders that play a role in recruitment and enrollment efforts are consistently made aware of our performance and what is needed of them to lean in. While we aim to be thoughtful of evening and weekend workloads, occasionally a DRE will need to be available to work flexible hours, including nights and weekends depending on event coordination duties.

As you consider this position, below are the core competencies we believe will make the Director of Enrollment & Recruitment successful:

Strategy and Vision Setting

• Lead the development and implementation of a network vision and strategy for student recruitment and enrollment, ensuring full enrollment of 100% of all Movement Schools throughout the year.
• Lead and be present for on-the-ground efforts to drive relationships and recruitment and enrollment efforts
• Create and implement a network student recruitment strategy plan which includes recruitment and enrollment targets, benchmarks, and an emphasis on online/social media outreach, and community partner outreach.
• Define metrics, set targets, and track progress against recruitment and enrollment goals with contingency plans.
• Develop and update standard operating procedures for student recruitment and enrollment that can be used across the network and streamlined for school sites
• Train and launch student recruitment and enrollment cycles in conjunction with school teams
• Develop and deliver a comprehensive training and support program-including leading on-the-ground efforts around family and community engagement, canvassing, etc.
• Partner with cross-teams to oversee execution of information sessions, lottery, and new family orientations.
• Partner with the Business Operations Director (BOD) to oversee management of the student and family enrollment process from acceptance to the first day of school.
• Partner with the Business Operations Director (BOD) and recruitment and enrollment team to oversee data systems management of the enrollment process.
• Manage proper compliance of all charter enrollment laws and Movement Schools policies

Management

• Directly recruit, hire, and manage recruitment and enrollment team
• Manage weekly one on one meeting meetings with direct reports
• Progress monitor student recruitment and enrollment goals
• Lead and manage enrollment systems and meetings to ensure school operations teams are planning and executing on recruitment and enrollment deliverables.

Enrollment Systems

• Support the collection of student applications, in partnership with school-based teams, and ensures that they are accurately entered into Movement Schools’ enrollment management system
• Manage the distribution and collection of enrollment packets and/or online enrollment procedures for families of admitted scholars
• Event planning for enrollment events for families to submit paperwork and learn more about Movement
• Ensure that every enrollment milestone is executed on time and with fidelity
• Track and analyze all data regarding student recruitment benchmarks and goals
• Manage the annual enrollment lottery
• Manage and approve transfer process between Movement schools

System Proficiency

• Utilize Powerschool enrollment system and Power School (SIS) to ensure fidelity of student information
• Manage interface between Powerschool & Salesforce for accurate reporting and streamlining
• Partner with marketing team to access all systems geared toward recruitment and enrollment ROI

Student Recruitment

• Partner with the marketing and communication team to develop a marketing strategy to recruit scholars
• Maintain a portfolio of programs and community organizations to build and sustain partnerships that support student recruitment
• Hiring and manage any student recruitment part time roles to support larger recruitment team as network grows
• Develop process for scholars to transition from elementary to middle school as applicable

Student Transition

• Work in partnership with families to support with the transition of scholars into, out of, and across Movement Schools
• Create and facilitate strong cooperation and systems across Movement Schools to optimize feeder patterns

What you bring to the table:

• Bachelor's degree is required; Masters (Preferred)

• 5+ years work experience in people and/or project management

• Demonstrated record of success in managing varied stakeholders to outcomes

• Experience in school operations, enrollment management, systems management or business operations (project management, vendor management, etc.) with track record of success

• Strong project management experience; strong organizational skills and attention to detail

• Strong adult culture leader with experience leading across lines of difference and an equity lens

• Strong communication and relationship-building skills

• Excellent organizational, planning and implementation skills. Always think multiple steps ahead.

• Able to work humbly with multiple stakeholders ranging in knowledge and experience with data / tools

• Ability and proven track record for overseeing systems

• Strong working knowledge of Microsoft Office Systems, Microsoft Excel, Google Systems, etc.

• Ability to manage ambiguity and multiple priorities inherent in fast-paced work environments

• Ability to establish relationships and communicate effectively with multiple stakeholders

Bonus skills and qualifications include:

• Master's degree in Education, Social Services, or similar field

• Experience with managing and entering data with at least 95% accuracy; familiarity with data management systems (PowerSchool, Salesforce, etc.)

• Experience working in nonprofit or education sectors with educationally undervalued scholars