Account Director

As our Account Director, Client Services, you will...

Sit at the intersection of omni-channel marketing, data, and project management for one or more of our marquee Life Sciences accounts. Your role will be to understand your clients' business objectives and formulate strategies and tactics to bring those goals to life. Your role will also include identifying, leading, and inspiring the right cross-functional talent in order to produce the desired outcomes. Life Sciences experience and insights will be critical in formulating digital solutions. You will also play a role in creating client roadmaps for long-term growth and relationship continuity.

Be Accountable and Responsible

• Establish credibility with a variety of client stakeholder groups from Marketing, Analytics, IT, and Commercial/Sales orgs within your client organizations
• Formulate omni-channel strategies based on client goals across strategy, digital transformation, experience, creative, and front-end/back-end development
• Understand how technical platforms and solutions (i.e. Google and Adobe Analytics, SFMC/Marketo, Google Marketing Platforms) can enable client business goals, and be prepared to conduct due diligence on third-party technologies in partnership with Technology and Experience leadership
• Demonstrate ability to manage multiple pieces of business and projects simultaneously in a fast-paced environment
• Ability to evaluate contemporary marketing and customer experience programs across brands and channels
• Grow and diversify client relationships by identifying additional business needs, from brand to communication with a focus on data-driven marketing, experience design, and innovation
• Understand digital marketing trends, and bring innovative ideas and solutions to both MERGE teams and clients
• Understand Life Sciences headwinds, tailwinds, and market forces, and help clients anticipate changes in their category and the market at large
• Recalibrate marketing strategy based on data-driven and industry insights

Key Responsibilities:

Client Services/Business Development/Thought Leadership/Project Management:

• Collaborate and lead internal and external cross-functional teams to drive client projects forward
• Proactive communication hub, alerting key stakeholders about interdependencies and implications in omnichannel campaign execution
• Become a go-to resource where our client and client partners seek our thought leadership and through that rapport guarantee a greater involvement across all marketing and branding endeavors
• Effectively communicate complex data insights to both technical and non-technical stakeholders

Data and Analytics Stewardship:

• Take ownership of your client's data analytics infrastructure to guide their data strategy/BI Roadmaps
• Own and maintain a primary data lake for the client, sourcing new data and maintaining legacy data schemas across a variety of Media and Performance data inputs.
• • Google and Adobe Analytics
  • Display/Email/Search/Social media platform performance data streams
• Interface directly with client as an internal stakeholder to understand their data needs and provide them the right outputs to drive their business decisions
• Ongoing data quality control and proactive data cleansing guidance

Qualifications:

• 10+ years of experience in an advertising agency, marketing services, or consulting experience.
• Bachelor's Degree or equivalent work experience
• Life Science Industry experience a plus
• Deep understanding of digital strategy and execution across channels
• Experience in developing multi-touch, targeted customer journeys - Marketo and CDP experience a plus
• Advanced client management and relationship skills, especially as it relates to expanding business within existing clients
• Strong proficiency in data analytics/business intelligence/data visualization - SQL experience a plus
• • Familiarity with data visualization tools (e.g., Domo, Tableau, Qlik, Looker)
• Excellent communication and collaboration skills
• Strong working knowledge of contemporary marketing and customer experience initiatives
• Emphasis on building relationships across client departments, from marketing to commercial, to IS, and procurement
• Commitment to the client, attention to detail, and strong problem-solving ability–energized by growing a client business

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At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $98,000-$118,000, based on the individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.