Ads Expert Google & Meta

The Senior Performance Marketing Specialist will be responsible for the strategic planning, execution, optimisation, and scaling of paid advertising campaigns across Google Ads and Meta Ads ecosystems.

This role requires a commercially minded individual with a deep understanding of eCommerce performance metrics, full-funnel strategy, attribution modelling, and budget efficiency.

The successful candidate must demonstrate a proven track record of scaling online revenue while maintaining strong return on ad spend (ROAS) and cost control.

Key Responsibilities1. Paid Media Strategy & Execution

• Develop and implement comprehensive paid media strategies across:
• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Build structured full-funnel acquisition frameworks (Prospecting, Retargeting, Loyalty)
• Align paid media initiatives with overall commercial and revenue targets
• Conduct competitor analysis and market research

2. Campaign Optimisation & Scaling

• Monitor and optimise KPIs including:
• ROAS
• CPA
• CAC
• CTR
• Conversion Rate
• Execute structured A/B testing frameworks (creative, audience, copy, landing pages)
• Identify scaling opportunities while maintaining profitability thresholds
• Improve audience segmentation and advanced retargeting strategies

3. Data, Tracking & Attribution

• Ensure accurate tracking implementation including:
• Google Tag Manager
• GA4
• Meta Pixel
• Conversion API (CAPI)
• Oversee Google Merchant Center feed optimisation
• Analyse attribution models and identify data discrepancies
• Produce structured weekly and monthly performance reports with strategic insights

4. Budget & Forecast Management

• Manage and allocate advertising budgets effectively
• Forecast revenue and acquisition targets
• Maintain disciplined cost control and margin protection
• Recommend strategic budget reallocations based on performance data

5. Creative & CRO Collaboration

• Provide performance-driven creative direction to content teams
• Guide development of:
• Static and video ads
• Product-focused creatives
• UGC-style campaigns
• Collaborate on landing page optimisation and conversion rate improvement initiatives

Job Type: Full-time

Pay: From Rs60,000.00 per month

Work Location: In person