Lead Gen Specialist

NCRi Pakistan is looking for a results-driven Lead Gen Specialist who can drive high-quality B2B leads through Meta & Google campaigns and advanced prospecting tools like Apollo.io.

Key Responsibilities:

• Plan, launch, and optimize social media lead generation campaigns, primarily on Meta (Facebook) and Instagram Ads.
• Manage and optimize Google Ads campaigns for lead generation and brand visibility.
• Build and manage targeted prospect lists using Apollo.io, Bombora, HubSpot, or other data tools.
• Identify ideal customer profiles based on company services and target markets.
• Launch and manage cold email and LinkedIn outreach campaigns.
• Qualify inbound and outbound leads based on interest and fit.
• Book qualified meetings directly on the sales team’s calendar.
• Maintain accurate records of leads, responses, and meetings in CRM or Google Sheets.
• A/B test messaging, ad creatives, and campaign strategies to improve reply and conversion rates.
• Ensure compliance with data privacy and outreach best practices.
• Coordinate daily with sales to hand off qualified leads.

Requirements:

• 2–3 years of hands-on experience in B2B lead generation
• Proven experience running Meta Ads & Google Ads campaigns
• Strong working knowledge of Apollo.io
• Understanding of lead qualification and sales funnels
• Data-driven mindset with strong analytical skills

Job Type: Full-time

Work Location: In person