Ads Manager

Job Overview
We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize comprehensive paid media campaigns that drive brand awareness, engagement, and conversions. Your expertise in performance marketing and media buying will be essential to maximize ROI and ensure our marketing efforts align with strategic business goals. This paid position offers an exciting opportunity to influence our digital presence and grow our audience through innovative advertising strategies.

Responsibilities

• Design, implement, and manage paid advertising campaigns across platforms such as Google Ads.
• Conduct detailed keyword research to identify high-value search terms that enhance campaign performance and visibility.
• Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze data to optimize ad spend and improve conversion rates.
• Develop media planning strategies that align with overall marketing objectives, ensuring effective budget allocation for PPC (Pay-Per-Click) campaigns.
• Manage affiliate marketing programs by coordinating with partners to expand reach and increase sales through targeted media buying efforts.
• Perform ongoing A/B testing of ad creatives, landing pages, and targeting parameters to maximize campaign effectiveness.
• Prepare detailed reports on campaign performance metrics, providing insights for continuous improvement and strategic decision-making.

Qualifications

• Proven experience in performance marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and media buying strategies.
• Hands-on experience managing advertising campaigns on platforms such as Google Ads (formerly Google AdWords).
• Proficiency with SEO tools, web analytics software, and conversion optimization techniques to track KPIs and improve campaign outcomes.
• Solid knowledge of digital marketing channels including social media management, affiliate marketing, e-commerce advertising, and media planning.
• Ability to conduct comprehensive keyword research and utilize SEO tools effectively to enhance organic and paid search efforts.
• Strong budgeting skills with the ability to allocate resources efficiently across multiple campaigns while maintaining ROI targets.
• Excellent analytical skills with a focus on data-driven decision making; familiarity with Google Analytics is essential.
• Effective communication skills for collaborating with cross-functional teams including creative designers, content creators, and sales teams. Join us as an Ads Manager to harness the power of digital advertising! Bring your expertise in PPC campaign management, media buying, SEM/SEO tools, and web analytics to craft compelling campaigns that captivate audiences and deliver measurable results. Your innovative approach will help shape our brand’s digital footprint while advancing your career in a fast-paced marketing environment!

Pay: $30.00 - $40.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Gym membership
• On-site gym
• Paid time off

Work Location: In person