Ads Perf Specialist, Amazon Ads

Advertiser Success Team (AST) assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While Onboarding new Advertisers, we focus on providing a 1:1 personalized assistance in educating new Advertisers, setting them up for success. On Optimization, we perform account level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the Advertising business opportunity, review their product listings, create Advertising campaigns and help them adopt high value actions on their account to influence their success in Advertising.

We are looking for a hands on, creative, detail oriented, analytical, and highly motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible to help equip them to identify the advertising business opportunities, review their product listings, create advertising campaigns, and help them adopt high value actions on their account to influence their success in advertising. With existing advertiser, you will assist them to optimize their accounts tailor to their business goals. Ensuring seamless execution of smart, effective campaigns, deliver to advertiser's needs and assist in driving new and repeat opportunities for the business.

Key Responsibilities

• Serves as main point of contact for Advertisers and acts as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first class service and online advertising solutions.
• Educate advertising products on Amazon Advertising offering. Also helps analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help advertisers to meet their business goals.
• Understand Performance Advertising and use various tools and techniques to fix campaign set up and provide related campaign optimization support.
• Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings.
• Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns.
• Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience.
• Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products.
• Take complete ownership for a portfolio of accounts - Standard and High Value advertisers.
• Open for communication via phone, chat and others means with customers.
• Analyze account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs.
• Analyze data trends and create keywords lists, bids and budget suggestions; gather and analyze data at account/campaign/industry level.
• Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
• Work with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance.
• Prepare documents around best practices, SOPs and framework for innovations.
• Identify opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products.
• Mentor new joiners and bring them up to speed with regards to program and process.

Basic Qualifications

• Bachelor's degree in a business discipline.
• Proven work experience of 2-3 years in sales/contact centre.
• Excellent Communication skills.
• Must have managed global clients along with owning up their individual performance goals.
• Superior verbal and written communication skills as demonstrated by experience.
• Flexible to work in rotational shifts.
• Advanced computer literacy especially in Microsoft Office applications - Excel, Access, Word and PowerPoint.

Preferred Qualifications

• MBA or other related Master's degree.
• Passion for online advertising and a track record of delivering outstanding results.
• Experience interpreting data and making business recommendations.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Experience in data analysis, either professional experience or through your education.

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