Ads Specialist

Full Job Description:

Job Title: Ad Specialist

Job Type: Full Time

Timings: 10:00 AM – 6:00 PM

Company Name: Floret Capitals (Pvt.) Ltd

Company Description:

Floret Capitals (Pvt.) Ltd., a prominent corporate member of the Pakistan Mercantile Exchange (PMEX), founded in 2015 to provide exceptional services that elevate the commodities trading experience. Since its inception, Floret Capitals has evolved into one of the leading brokerage firms in Pakistan, recognized for its unwavering commitment to excellence and client satisfaction.

Job Summary

We are looking for a results-driven Ad Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads and Meta platforms. The ideal candidate will have strong analytical skills, hands-on experience with paid advertising, and a solid understanding of SEO and website optimization to maximize traffic, conversions, and ROI.

Key Responsibilities

• Plan, manage, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns to achieve marketing and business objectives.
• Monitor daily campaign performance, analyze key metrics, and implement data-driven optimizations to improve ROI and conversion rates.
• Conduct keyword research, audience targeting, A/B testing, and budget optimization to enhance campaign effectiveness.
• Develop and execute SEO strategies to improve website rankings, visibility, and organic traffic.
• Perform on-page SEO optimization, including meta tags, content optimization, and technical improvements.
• Manage, update, and optimize website content to ensure accuracy, relevance, and compliance with search engine best practices.
• Prepare performance reports, insights, and recommendations for management.
• Stay updated with the latest digital marketing trends, algorithm updates, and platform best practices.

Required Skills & Qualifications

• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of SEO principles, tools, and analytics.
• Ability to analyze data and translate insights into actionable strategies.
• Familiarity with Google Analytics, Google Search Console, and ad reporting tools.
• Excellent attention to detail and problem-solving skills.
• Strong communication and time-management abilities.

Experience

• 6 Months - 1 year of experience in paid advertising, performance marketing, or digital marketing.
• Experience in managing multiple campaigns across different objectives is a plus.

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person