Performance Marketing Specialist.

JOB DESCRIPTION.

Performance Marketing Specialist

Location: On-site

Type: Full-time

Department: Marketing

About the Role:

We’re seeking a Performance Marketing Specialist with hands-on experience in designing, executing, and optimizing paid advertising campaigns across channels like GADs, Meta (Facebook/Instagram), TikTok, and other programmatic platforms. This role is key to driving high-quality traffic, user acquisition, and ROI-positive growth for our digital products or services.

You will work closely with cross-functional teams, including creative, analytics, and product, to craft data-driven marketing strategies that deliver measurable results.

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns across Google, Meta, TikTok, and other digital ad networks.
• Monitor and analyze campaign performance, optimize for key KPIs including CPI, CAC, CTR, ROAS, and LTV.
• Perform audience research, define targeting strategies, and experiment with creatives and placements.
• Work with the creative team to develop and iterate on ad creatives (static, video, copy).
• Conduct A/B testing across campaigns and landing pages.
• Collaborate with analytics team or use dashboards (GA4, Firebase, AppsFlyer, etc.) to derive insights.
• Manage and optimize ad budgets, ensuring maximum performance within allocated spend.
• Stay informed of platform updates, algorithm changes, and emerging trends in performance marketing.

Qualifications:

• 2–4 years of experience in performance marketing / growth marketing / digital advertising.
• Proven track record of managing paid ad campaigns with clear, measurable results.
• Deep understanding of performance metrics and attribution models (CPC, CPM, CPI, ROAS, etc.).
• Hands-on experience with platforms such as:
• Google Ads
• Facebook/Instagram Ads
• TikTok Ads, YouTube Ads
• (Optional) LinkedIn Ads, Twitter Ads, Snap, programmatic DSPs
• Experience with analytics tools (e.g. Google Analytics, Firebase, AppsFlyer, Mixpanel).
• Strong analytical skills with proficiency in Excel or Google Sheets for performance tracking.
• Familiarity with SEO is a plus
• Self-starter with a test-and-learn mindset and attention to detail.

Preferred Skills (Bonus):

• Experience in subscription-based or freemium models.
• Familiarity with mobile apps, eCommerce, SaaS, or digital services
• Understanding of creative testing frameworks and conversion rate optimization (CRO).
• Experience working with designers, video editors, or creative teams.

Industry

• Software Development

Employment Type

Full-time

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Work Location: In person