Performance Marketing Executive - Google Ads

Performance Marketing Executive - Google Ads

Location: Gulberg, Islamabad, Pakistan, On-site at Blockmob office Company: Blockmob

About the role

We want a Google Ads focused marketer who understands the basics of paid search and is hungry to become very strong at it. You will help us run and optimize campaigns for Blockmob and our clients across SaaS, mobile apps, consumer apps, trading tools and selected crypto or forex products.

What you will do

● Set up and manage Google Ads campaigns, including Search, Performance Max and basic Display

● Perform keyword and audience research based on each client’s goals

● Write clear, high intent ad copy and extensions

● Set up and maintain conversion tracking with Google Tag Manager or similar tools

● Monitor performance and optimize bids, budgets, keywords and audiences

● Work with designers and copywriters on ad creatives and landing page messaging

● Prepare weekly and monthly performance reports with clear insights and next steps

Must have skills

● 1 to 3 years of hands on Google Ads experience, or strong project based experience

● Understanding of campaign structure, match types, negative keywords and quality score

● Basic knowledge of conversion tracking and pixels

● Comfortable working with numbers in Google Sheets or Excel

● Strong attention to detail and ability to spot issues quickly

● Clear written and spoken English

Highly recommended

● Familiarity with at least one of these spaces

○ Crypto and Web3 products

○ Forex and trading communities

○ Trading or portfolio tools that connect to brokers or exchanges

Nice to have

● Experience with Google Analytics 4

● Experience with lead generation funnels and landing page testing

● Any Google Ads certifications

What we offer

● Advanced internal training on high performance Google Ads

● Access to live client accounts with real budgets

● Mentorship from experienced performance marketers

● Growth path to Senior Performance Marketer or Account Lead

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Work Location: In person