Advocacy & Influencer Manager

The Opportunity

What you'll get to do

Influence Marketing

• Build scalable programs across macro, mid-tier, and micro influencers. Identify new influencer tiers and platforms.
• Define strategy aligned with brand objectives and target audience.
• Source and recommend local influencers to agencies.
• Negotiate fees and deliverables via agency. Coordinate product deliveries and briefings.
• Ensure content aligns with brand guidelines.
• Monitor compliance and results.
• Track long-term ambassador effectiveness.

Social Media Listening & Trends

• Activate trends with agencies based on listening reports. Suggest reactive content, seeding, or influencer collabs.
• Propose quick-turn opportunities aligned with brand priorities.
• Support concepting, sourcing, and execution of timely activations.
• Provide input on feasibility, costs, and timelines.
• Advise how global trends resonate locally. Adapt global activations to ensure cultural and commercial relevance.
• Support global teams on press or influencer trips. Identify and coordinate local participants.
• Collect content and maximize amplification post-trip.

Always-On Tracking & KPIs

• Measure earned media with clear models.
• Track engagement, reach, and mentions per campaign.
• Assess ROI in collaboration with marketing, linking to sales.

We'd love to meet you if you have

• Previous experience in luxury beauty digital communications with a focus on digital and influencer marketing.
• Ability to manage campaigns and budgets (large and small scale).
• Experience in managing social media platforms and understanding of digital performance metrics.
• Deep understanding of the Middle East consumer and social trends.
• Exceptional communication and presentation skills.
• A team player with a proactive, hands-on and agile mindset.
• Strong organisational skills with attention to detail.
• Fluent in English (Arabic language is a plus) .

A few things you'll love about us