Affiliate Marketing Manager

Job Summary
We are seeking a highly motivated and strategic Affiliate Marketing Manager to lead our affiliate marketing initiatives and drive growth through performance-based channels. The ideal candidate will develop and execute comprehensive digital marketing strategies, manage multiple advertising platforms, and optimize campaigns to maximize ROI. This role offers an exciting opportunity to influence our brand presence across various digital platforms and contribute to the expansion of our e-commerce footprint.

Duties

• Develop and implement effective affiliate marketing strategies aligned with company goals, focusing on performance marketing, SEM, and SEO.
• Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and DoubleClick to ensure maximum reach and conversion.
• Conduct keyword research using SEO tools and analyze web analytics via Google Analytics, Google Tag Manager, and other tools to identify opportunities for campaign improvement.
• Oversee media planning and media buying activities, including budget management for digital campaigns across multiple channels.
• Monitor campaign performance metrics, analyze data trends, and generate reports to inform decision-making and improve conversion rates.
• Coordinate with creative teams to develop compelling ad content tailored for social media management and digital advertising campaigns.
• Stay updated on industry trends related to affiliate marketing, web analytics, SEO, SEM, and digital marketing best practices to ensure innovative campaign strategies.
• Build and maintain relationships with affiliate partners while ensuring compliance with company policies and industry standards.

Qualifications

• Proven experience in affiliate marketing, performance marketing, or digital marketing roles with a strong understanding of PPC campaign management.
• Proficiency in managing advertising platforms such as Google Ads (AdWords), Bing Ads, Facebook Advertising, Twitter Ads, Google Tag Manager, DoubleClick, and other media buying tools.
• Strong knowledge of SEO tools, web analytics (Google Analytics), keyword research techniques, and conversion optimization strategies.
• Experience in media planning, budgeting, media buying, and campaign optimization within an e-commerce environment.
• Familiarity with SEM strategies including Google AdWords campaigns and SEO best practices.
• Ability to analyze data effectively using analytics tools to inform campaign adjustments for improved ROI.
• Excellent communication skills with the ability to collaborate across teams and manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Digital Media, or a related field is preferred but not mandatory. Join our team as an Affiliate Marketing Manager to leverage your expertise in digital advertising channels and drive impactful results for our brand’s growth!

Job Type: Full-time

Pay: $49,043.65 - $59,063.32 per year

Work Location: Hybrid remote in New York, NY 10038