AGM - Product Marketing

Job Req ID: 48801

Location: Mumbai, Maharashtra, IN

Function: VIBS

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Product Marketing

Job Level/ Designation

M2/AGM

Function / Department

Enterprise/Enterprise Mobility, Marketing & Capability

Location

Mumbai

Job Purpose

The AGM – Product Marketing will be a senior member of Vi’s Enterprise Marketing team, responsible for end-to-end product marketing and go-to-market execution enterprise offerings across our customer segments.

The role requires deep grounding in brand strategy and communication, combined with exceptional execution capabilities, and will own national campaigns across product launches, acquisition, U&R, and retention initiatives.

High-visibility role within Enterprise Marketing.

Ownership of core mobility products and national campaigns.

Significant cross-functional exposure and leadership interaction.

Opportunity to shape product-led brand narratives at scale.

Key Result Areas/Accountabilities

Product Marketing & Campaign Leadership

Own end-to-end product marketing campaigns for Vi Enterprise product offerings.
Translate consumer and business insights into strong communication platforms and campaign narratives.
Lead product launches, acquisition campaigns, UNR initiatives, and retention programs at a national scale.
Ensure marketing strategy is tightly aligned with product roadmaps and business priorities.

Brand Strategy & Communication

Bring strong brand thinking to all product marketing initiatives.
Build clear, differentiated communication frameworks that balance brand consistency with product relevance.
Ensure all campaigns adhere to Vi Business’s brand architecture, tone, and visual language.

Marketing Strategy & Execution Excellence

Spearhead the entire GTM lifecycle—from strategy to execution.
Develop integrated marketing plans covering messaging, channel mix, phasing, and rollout.
Coordinate closely with performance marketing, digital, and social media teams to drive impact and scale.
Liaise with cluster marketing teams to ensure high-quality and timely execution across regions.

Retail & On-Ground Execution

Own retail marketing execution for assigned campaigns.
Translate national campaigns into effective on-ground assets and retail visibility.
Partner with sales and retail teams to ensure consistency and effectiveness at the point of sale.

Brand & Marquee Events

Actively contribute to brand communication and execution around large marquee events led by Vi Business.
Deliver product-led brand assets and integrated marketing support in collaboration with the larger brand team.
Ensure seamless integration of product messaging within high-visibility brand moments.

Stakeholder Management & Cross-Functional Leadership

Internal Stakeholders: Product teams, Marketing teams, Cluster Marketing teams, Senior Leadership
External Stakeholders: Creative Agency, Media Agency, Performance Marketing Agency, Social Media Agency
Act as the central coordination point across all stakeholders.
Drive alignment, clarity, and execution discipline across functions.
Present campaign strategies, plans, and outcomes to senior leadership with confidence and clarity.

Core Competencies, Knowledge, Experience

7–10 years of total work experience in marketing.
Strong exposure to technology-led, product-first brands (telecom, technology, SaaS, digital platforms preferred).
Thorough grounding in brand strategy and brand communications is essential.
Prior product marketing and/or product management experience is mandatory.
Demonstrated ability to deliver large-scale, integrated marketing campaigns with execution excellence.
Experience working closely with senior leadership teams in complex organizations.
Excellent communication, collaboration, and stakeholder management skills.
Ability to operate at both strategic and executional depth.

Must have technical/ professional qualifications