Agriculture Business Development Manager

Job Description

• Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients
• Attract interest in products and services by advertising, networking, developing relationships and listening to feedback
• Develop and manage special projects as required, including research assignments, presentations and project documents for marketing and communications, go-to-market, and business development initiatives
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
• Take part in public speaking engagements in both a formal and informal setting
• Develop, manage and execute events and tradeshows to create business development and networking opportunities
• Monitor incoming communications and leads for the agriculture practice
• Participate and assist with proposals, manage and coordinate the RFP process by building out the teams, identifying key concepts to be highlighted and presenting to the potential client
• Manage the creation of marketing collateral and promotional material to support the agriculture practice’s marketing initiatives and related go-to-market and business development activities
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Measure and analyze the success of all marketing initiatives
• Build strong stakeholder relationships with key contacts (internal and external)
• Extensive travel within the province is required as well as some out of province travel for events

Education and Professional Skills/Knowledge

• 5 years of marketing experience with an agriculture background and/or agriculture sector experience
• Experience in business to business marketing (background in professional services industry an asset)
• Proven experience with marketing strategy development and marketing plan development
• Ability to manage and prioritize multiple diverse tasks and deliverables within one or more projects
• Business acumen and business development experience
• Excellent writing, communication and project management skills
• Strong knowledge and experience with various social media tools
• Ability to understand and read some French is an asset

Job Type: Full-time