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Fortune 500 company!
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Fortunes Top 100 Best Places to work!
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Opportunity to grow from within
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Work with supportive leaders
The Opportunity
A top-tier national homebuilder is seeking a creative, tech-forward
AI Content Creator
to join its largest and most innovative division in Central Florida. This is a
newly created,
first-of-its-kind role
within the organization, designed to harness the power of generative AI and social media to revolutionize how the company markets its most unique, lifestyle-driven communities.
This is not a traditional marketing position. The ideal candidate is a
creative storyteller
who can take community concepts and architectural plans and rapidly transform them into stunning AI-generated visual content. This includes fly-throughs, renderings, streetscapes, and social media assets that drive leads and build excitement in the market.
You’ll have a seat at the table in community visioning meetings, direct access to senior divisional leadership,and the creative freedom to shape a role that has full support from the top.
Why This Role Stands Out
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Pioneer a new function. You’ll define the playbook for AI-driven content at one of America’s largest homebuilders.
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Direct leadership access. Report to the VP of Sales and collaborate with senior leaders daily.
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Creative autonomy. Results-driven culture with no micromanagement; output matters more than hours logged.
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High-impact communities. Work on innovative, story-driven developments that go far beyond standard homebuilding.
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Growth potential. As the company sees results, this role has the potential to scale into a larger team.
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Award-winning culture. The division has been recognized as one of the Best Places to Work in Orlando.
Key Responsibilities
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Leverage AI tools to produce high-quality visual content including community
fly-throughs, home renderings, amenity visualizations, and streetscape imagery.
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Participate in community visioning and planning meetings, then translate concepts, sketches, and design intent into compelling digital content.
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Develop and execute social media content strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.
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Produce short-form video, reels, and social media assets that showcase each community’s unique lifestyle and features.
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Collaborate with marketing, PR partners, and field operations to align content with branding and launch timelines.
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Capture field content as needed, including drone footage, community photography, and construction progress.
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Stay current on emerging AI tools, content trends, and platform best practices.
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Track performance metrics and optimize strategy based on engagement and lead generation data.
Qualifications
Required:
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Demonstrated experience in content creation with a strong portfolio of visual storytelling, video production, and/or graphic design.
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Firm understanding of social media platforms including Instagram, Facebook, and LinkedIn, with knowledge of content strategy and audience engagement.
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Working knowledge of AI tools for content creation, including experience using generative AI for visual content, renderings, or video.
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Strong creative vision and ability to translate abstract ideas into visually compelling assets.
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Self-starter who thrives with autonomy and can manage multiple projects simultaneously.
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Excellent communication and collaboration skills.
Nice to Have:
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Experience with AI rendering and video generation tools such as Midjourney, Kling AI, Runway ML, or ArchiVinci for creating architectural visualizations, fly-throughs, and community renderings.
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Familiarity with real estate-specific AI content platforms such as Trolto, AutoReel, or similar tools for producing social-ready property videos.
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Experience with AI video editing tools such as Opus Clip for repurposing long-form content into short-form social media reels.
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Knowledge of AI virtual staging and enhancement tools such as REimagineHome or Collov AI.
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Background in a creative agency or content studio environment.
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Experience with drone operation and/or field photography/videography.
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Familiarity with real estate, homebuilding, or architecture.
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Experience with TikTok and emerging platforms.
Interview Process
Candidates will be asked to submit a
portfolio
of relevant work and complete a
practical content creation exercise
to demonstrate their ability to produce AI-driven visual content.