Overview
We are seeking a dynamic and results-oriented Field Marketer to join our team. The ideal candidate will be responsible for executing marketing strategies that drive brand awareness and lead generation in the field. This role requires a blend of creativity, analytical skills, and a passion for marketing across various channels. The Field Marketer will work closely with sales teams to develop campaigns that resonate with target audiences and enhance our market presence.
Duties
- Develop and implement multichannel marketing strategies to promote products and services.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Create engaging content for various platforms, including social media, email marketing, and print advertising.
- Utilize SEO best practices to optimize online content for search engines.
- Manage digital marketing efforts including Google AdWords, Facebook Advertising, and performance marketing campaigns.
- Collaborate with the sales team to align marketing initiatives with sales goals and objectives.
- Analyze campaign performance using tools like Google Analytics to measure effectiveness and ROI.
- Oversee budgeting for marketing initiatives and ensure alignment with overall business goals.
- Utilize Adobe Creative Suite for designing promotional materials that capture audience attention.
- Maintain the company website using WordPress, ensuring content is up-to-date and engaging.
Qualifications
- Proven experience in digital marketing, B2B marketing, or related fields.
- Strong knowledge of SEO, social media marketing, content marketing, and email marketing strategies.
- Familiarity with marketing automation tools and analytics platforms.
- Proficiency in Adobe Creative Suite for design purposes.
- Experience with HTML is a plus for web management tasks.
- Excellent copywriting skills with the ability to create compelling narratives that drive engagement.
- Strong research skills to inform strategic decisions based on data analysis.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Demonstrated success in advertising sales or e-commerce environments is desirable.
- Excellent communication skills with a focus on collaboration within cross-functional teams. Join us as we expand our reach in the market through innovative field marketing strategies!
Job Types: Full-time, Contract
Pay: $15.00 per hour
Work Location: On the road