AI Search Visibility Specialist

We are hiring an AI Search Visibility Specialist who lives and breathes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

This is not traditional SEO.

This role focuses on winning visibility inside AI-generated answers and ensuring brands are recommended, cited, and surfaced by AI assistants such as ChatGPT, Claude, Gemini, Perplexity, and Copilot.

You will independently own 2–4 websites, primarily across the Travel, Tourism, and Visa domains. You are expected to manage strategy, execution, monitoring, and reporting end-to-end, with minimal supervision.

Key Responsibilities :

• Track and analyze brand visibility across ChatGPT, Claude, Gemini, Perplexity, and Copilot
• Conduct AI visibility audits across multiple prompt types and user intents
• Benchmark AI visibility against competitors and track changes over time
• Maintain AI visibility baselines and historical performance comparisons
• AI Monitoring & Visibility Tracking

AEO Strategy :

• Build and execute AEO strategies to increase brand mentions in answer engines
• Optimize content to win:
• Featured Snippets
• People Also Ask
• AI Overviews
• Identify query clusters and intent patterns that influence AI recommendations.

GEO Implementation :

• Structure content for generative engines to make it easy to quote and cite
• Create citation-worthy assets that improve AI recommendation probability
• Develop content frameworks that perform consistently across AI platforms

Competitive Analysis :

• Monitor competitor AI visibility and identify successful prompts and content structures
• Reverse-engineer competitor wins and translate insights into execution roadmaps
• Maintain a competitor prompt bank and ongoing AI share-of-voice tracking

Content Optimization & Structured Data :

• Create and optimize FAQ libraries, Q&A content, and AI-friendly page formats
• Implement structured data, including:
• FAQ schema
• HowTo schema
• Q&A schema
• Collaborate with content, SEO, and development teams to improve clarity, trust signals, and machine readability.

Reporting & Documentation :

• Deliver weekly and monthly AI visibility reports to stakeholders
• Clearly communicate insights, trends, wins, gaps, and next actions
• Maintain clean documentation, including:
• Prompt libraries
• Benchmarks
• Experiments
• Learnings

Platform & AI Research :

• Stay updated on model changes, AI platform behavior shifts, and knowledge refresh cycles
• Track AI search product updates and incorporate changes into strategy

Day-to-Day Activities :

• Run AI visibility audits across 5+ platforms and multiple intent categories
• Test prompts to understand when and why brands get mentioned
• Identify content gaps preventing AI recommendations
• Build and maintain prompt libraries designed to trigger brand mention and comparison inclusion
• Create AI-first content briefs, including:
• Comparison pages
• Alternatives pages
• Best-of lists
• FAQs
• Strengthen trust signals and expert positioning to improve citation probability
• Coordinate with writers and developers to implement schema and structured data
• Track publishing cadence and knowledge windows to support discoverability
• Ensure weekly execution progresses smoothly across multiple websites

End-to-End Ownership :

• Manage 2–4 websites independently
• Own delivery across:
• Audits
• Strategy
• Implementation plans
• Execution oversight
• Reporting
• Translate business goals into measurable AI visibility outcomes
• Maintain per-website documentation:
• Prompt libraries
• Visibility baselines
• Content roadmaps
• Experiment logs

Domain Knowledge :

• Travel & Tourism
• Visa & Immigration

This role requires strong category understanding and is not generic SEO.

Required Qualifications (Mandatory) :

• 2+ years hands-on experience in AEO & GEO or AI-first search visibility
• Proven success improving brand visibility inside AI-generated answers
• Practical experience working with:
• ChatGPT
• Claude
• Gemini
• Perplexity
• Copilot
• Strong content strategy skills with the ability to build structured, AI-parseable content systems
• Strong analytical and reporting skills with the ability to explain AI visibility metrics clearly

Technical Skills :

• Schema markup: FAQ, HowTo, Q&A
• Understanding of LLM training concepts and knowledge cutoffs
• Familiarity with platform APIs, rate limits, and prompt testing at scale
• Experience with AI visibility tracking methodologies and tools
• Basic prompt engineering focused on repeatable, scalable prompt libraries

Soft Skills :

• Highly analytical and detail-oriented; able to identify patterns others miss
• Curious and fast-learning; keeps pace with rapid AI changes
• Self-driven, ownership-oriented, and execution focused

Key Performance Indicators :

• 15% increase in brand mention rate within 3 months
• AI recommendation status achieved on 3+ platforms
• Coverage across all major AI assistants
• Competitor AI visibility rank improvement by 3+ positions
• 30+ pages optimized for AEO/GEO per quarter
• 100% on-time weekly and monthly reporting

Job Types: Full-time, Permanent