Amazon PPC Expert

NY Digital is a global eCommerce and digital marketing powerhouse, specializing in Amazon marketplace management and driving scalable growth for enterprise ventures. We are seeking an experienced Amazon PPC Expert to manage and optimize advertising campaigns across diverse marketplaces. The ideal candidate will have a proven track record of driving profitable growth through Amazon Ads, strong analytical skills, and the ability to scale campaigns efficiently across multiple regions.

Key Responsibilities

• Proven Track Record
• Demonstrate successful management of Amazon PPC campaigns with measurable improvements in sales, ACoS, and ROAS.
• Showcase expertise across multiple niches and regions.
• Analytical & Reporting Skills
• Monitor campaign performance using Amazon Advertising Console, Seller Central, and Brand Analytics.
• Provide detailed reports with actionable insights on KPIs such as CTR, CVR, ACoS, TACoS, and ROAS.
• Budget Optimization
• Manage and allocate budgets effectively to maximize ROI.
• Implement cost‑saving strategies while maintaining campaign quality.
• Algorithm Knowledge
• Stay updated on Amazon’s evolving advertising algorithms and marketplace trends.
• Adjust strategies proactively to maintain competitiveness.
• Campaign Structure & Setup
• Design and implement effective campaign structures (manual vs. automatic, match types, portfolios).
• Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
• Keyword Research & Targeting
• Conduct in‑depth keyword research using Amazon reports and third‑party tools.
• Implement advanced targeting strategies including ASIN targeting, category targeting, and negative keywords.
• Bid Management & Optimization
• Apply dynamic bidding strategies and placement adjustments.
• Optimize bids for profitability and scalability across regions.
• Budget & Scalability
• Scale campaigns profitably while maintaining target ACoS.
• Implement incremental testing to expand successful campaigns.
• Listing & SEO Integration
• Collaborate with SEO teams to align PPC campaigns with optimized product listings.
• Ensure ads support organic ranking strategies.
• Advanced Tools & Integrations
• Utilize third‑party PPC tools (Helium 10, Jungle Scout, Sellics, Pacvue) for advanced optimization.
• Manage bulk operations and API integrations for large‑scale campaigns.
• Compliance & Best Practices
• Ensure all campaigns comply with Amazon Advertising policies.
• Maintain ad relevance, quality scores, and deliverability standards.

Required Skills & Qualifications

• Proven experience managing Amazon PPC campaigns across multiple regions (US, EU, Asia, etc.).
• Strong analytical and reporting skills with proficiency in Excel, Data Studio, or BI tools.
• Expertise in keyword research, bid management, and campaign optimization.
• Familiarity with Amazon DSP and advanced targeting strategies.
• Ability to balance scalability with budget optimization.
• Excellent communication skills to elaborate strategies and present results clearly.
• Knowledge of listing optimization and SEO integration for holistic performance.

Job Type: Full-time

Pay: Rs80,000.00 - Rs125,000.00 per month

Work Location: In person