Email Marketing Expert

NY Digital is a premier agency specializing in eCommerce and comprehensive digital marketing solutions. We combine advanced SEO methodologies with cutting‑edge AI‑driven strategies to deliver measurable, sustainable growth for our clients. We are seeking an experienced Email Marketing Expert to lead our email campaigns, optimize performance, and drive customer engagement across multiple platforms.

Position Overview

The Email Marketing Expert will be responsible for planning, executing, and optimizing email marketing campaigns across platforms such as Klaviyo, Mailchimp, and other leading automation tools. This role requires a blend of technical expertise, strategic thinking, and creative content skills to maximize ROI and scalability.

Key Responsibilities

• Campaign Management & Automation
• Design, implement, and manage automated email workflows (welcome series, abandoned cart, re‑engagement, post‑purchase).
• Ensure campaigns are optimized for scalability and aligned with customer journeys.
• Analytics & Reporting
• Track and analyze campaign performance (open rates, CTR, conversions, revenue impact).
• Provide actionable insights and weekly/monthly reports to management.
• Segmentation & Personalization
• Develop advanced audience segmentation strategies based on behavior, demographics, and purchase history.
• Personalize campaigns to improve engagement and customer lifetime value.
• Content Strategy & Copywriting
• Collaborate with content and design teams to craft compelling subject lines, persuasive copy, and engaging visuals.
• Ensure brand consistency across all email communications.
• A/B Testing & Optimization
• Conduct A/B tests on subject lines, CTAs, send times, and layouts.
• Continuously refine campaigns to improve deliverability and conversion rates.
• Budget Optimization
• Manage campaign budgets effectively to maximize ROI.
• Identify cost‑saving opportunities while maintaining campaign quality.
• Compliance & Best Practices
• Ensure all campaigns comply with GDPR, CAN‑SPAM, and other email marketing regulations.
• Maintain list hygiene and deliverability standards.

Required Skills & Qualifications

• Proven experience with Klaviyo, Mailchimp, and other prominent email marketing platforms.
• Strong knowledge of automation workflows, segmentation, personalization, and analytics.
• Expertise in A/B testing, optimization, and campaign scalability.
• Excellent copywriting and content strategy skills.
• Ability to manage budgets and optimize campaign costs.
• Familiarity with CRM systems and integration with email platforms.
• Strong communication and reporting skills.

Job Type: Full-time

Pay: Rs40,000.00 - Rs50,000.00 per month

Work Location: In person