SEO Off-Page Specialist

NY Digital is an innovative and forward-thinking digital agency committed to providing comprehensive eCommerce and digital marketing solutions. We specialize in helping businesses establish strong online identities, improve customer engagement, and achieve measurable growth through a combination of strategic creativity, advanced technology, and data-driven insights.

We are seeking a skilled SEO Off‑Page Specialist to join our team. This role requires expertise in traditional link‑building strategies as well as advanced AI‑driven search practices. The ideal candidate will understand how Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Large Language Models (LLMs), and Artificial Intelligence Optimization (AIO) are reshaping off‑page SEO, and will apply these insights to grow brand visibility, authority, and trust across digital ecosystems.

Key Responsibilities

• Backlink Strategy & Digital PR

Develop and execute high‑quality backlink campaigns

• AI‑Driven Off‑Page SEO (GEO & AEO)

Optimize content and brand signals for AI updates to ensure inclusion in AI‑generated search results.

• LLM & AIO Integration

Ensure off‑page signals (backlinks, citations, reviews, mentions) are structured and authoritative enough to be surfaced by AI systems.

• Brand Authority & Reputation Management

Build and monitor brand mentions across authoritative platforms, forums, and social media

Analytics & Reporting

• Provide monthly reports analyzing backlink growth, brand mentions, GEO/AEO visibility, and AI‑driven search impact.

Continuous Learning

• Stay up to date with Google algorithm updates and evolving best practices in link‑building and local SEO.

Required Skills & Qualifications

• Strong understanding of AI‑driven search trends (GEO, AEO, LLM, AIO).
• Familiarity with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, SurferSEO, Ubersuggest, Google Search Console).
• Knowledge of schema markup, structured data, and semantic SEO.
• Excellent communication and outreach skills for building relationships with publishers and influencers.
• An analytical mindset with the ability to interpret data and adjust strategies.
• Proven experience in off‑page SEO, link building, and digital PR.
• Knowledge of schema markup, structured data, and semantic SEO.
• Excellent communication and outreach skills for building relationships with publishers and influencers.

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month

Work Location: In person