App Store Optimization (ASO) Expert

DEVSRANK Pvt Ltd is a leading software development and digital solutions company, delivering high-quality mobile apps, websites, and AI products to clients worldwide. We focus on innovation, performance, and results—helping apps grow from launch to millions of users.

Position Overview

We are looking for an experienced ASO Specialist who can drive growth for our mobile apps across Google Play Store and Apple App Store. The ideal candidate should have hands-on experience with keyword optimization, conversion optimization, market research, and app growth strategies.

Key Responsibilities

• Perform advanced keyword research for iOS and Android apps
• Optimize app titles, descriptions, metadata, and creative assets
• Improve app ranking and organic installs through ASO strategies
• Conduct competitor research and market analysis
• Manage A/B testing of store listings
• Track performance metrics (downloads, rankings, retention, CTR)
• Collaborate with designers, marketers, and developers
• Stay updated with the latest ASO trends, algorithm changes, and best practices

Requirements

• Proven experience in App Store Optimization (minimum 1–2 years)
• Strong understanding of ASO tools (AppTweak, MobileAction, Sensor Tower, etc.)
• Knowledge of Google Play & App Store guidelines
• Experience with keyword mapping and metadata writing
• Ability to analyze data and make strategic decisions
• Strong communication and reporting skills
• Creative mindset with attention to detail

Preferred Skills

• Experience with paid user acquisition
• Basic understanding of SEO
• Knowledge of UI/UX for app store creatives
• Ability to manage multiple apps/projects

Benefits

• Competitive salary
• Work with international clients and global apps
• Flexible work environment
• Growth opportunities within the company
• Supportive and professional team
• Performance bonuses (based on results)

How to Apply

Please submit your CV + portfolio of ASO work/results via Indeed. Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Work Location: In person