Amazon PPC Specialist

About Us:

We are a dynamic e-commerce company managing multiple brands in the Home & Kitchen and Fitness categories on Amazon. Our mission is to deliver high-quality products and exceptional customer experiences while driving growth through strategic advertising and optimization. We are looking for a skilled Amazon PPC Specialist to join our team and help us maximize our advertising ROI.

Key Responsibilities:

Job Title: Amazon PPC Specialist

Amazon PPC Campaign Management:

• Plan, create, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display Ads).
• Conduct keyword research, competitor analysis, and targeting strategies to drive traffic and sales.
• Monitor and adjust bids, budgets, and targeting to maximize ROI.

Niche Expertise:

• Leverage in-depth knowledge of the Home & Kitchen and Fitness categories to create tailored advertising strategies.
• Stay updated on industry trends, competitor activities, and Amazon algorithm changes.

Cost Efficiency & Conversion Optimization:

• Analyze campaign performance metrics (ACoS, TACoS, CTR, CPC, etc.) to identify areas for improvement.
• Implement strategies to reduce PPC spend while maximizing conversions and profitability.
• Optimize product listings (titles, bullet points, descriptions, and images) to improve ad performance.

Data Analysis & Reporting:

• Generate regular performance reports and provide actionable insights to stakeholders.
• Use tools like Amazon Advertising Console, Helium 10, Jungle Scout to track and analyze campaign performance.

Collaboration & Strategy Development:

• Work closely with the marketing, sales, and product team to align PPC strategies with overall business goals.
• Develop and execute long-term PPC strategies to scale brand presence and revenue on Amazon.

Testing & Innovation:

• Conduct A/B testing for ad copy, keywords, and targeting to identify best-performing strategies.
• Explore new Amazon advertising features and tools to stay ahead of the competition.

Qualifications:

Experience:

• 3+ years of hands-on experience managing Amazon PPC campaigns.
• Proven track record of reducing ACoS and increasing ROAS.

Skills:

• In-depth knowledge of Amazon Advertising (Sponsored Ads, DSP, etc.).
• Proficiency in Amazon Seller Central and Vendor Central.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with tools like Helium 10, Jungle Scout or similar.

Niche Knowledge:

• Experience working with Home & Kitchen and/or Fitness categories is highly preferred.

Soft Skills:

• Strong communication and collaboration skills.
• Detail-oriented with excellent organizational and time management abilities.
• Self-motivated and able to work independently in a fast-paced environment.

Job Type: Full-time

Work Location: In person