Analyst

Job Description

GIIC GTM Content Creation Manager/Support

Start date: asap

End date: tbd; candidate could continue full/part-time Utilization per month: approx. 20-30h

Level: L2 or L3

Role Summary

GTM Content Creation Support/Manager

• Own the development and lifecycle of GTM content (pitch decks, battlecards, case studies, product one-pagers, playbooks, etc.).
• Measure content usage, program adoption, and impact on pipeline and revenue, iterating based on data.
  
  

Key Responsibilities

• GTM Content Strategy & Creation
  
  

Create And Manage High-impact GTM Assets, Such As

• Sales decks, discovery guides, demos scripts
• Persona- and industry-specific messaging and one-pagers
• Competitive battlecards and objection-handling guides
• Playbooks for prospecting, qualification, expansion, and renewals
• Case studies, success stories, and ROI/value frameworks
  
  

Ensure Content Is

• Consistent with brand, messaging, and positioning
• Easily discoverable and structured for use by teams in SharePoint
• Aligned to buyer journey stages (awareness → consideration → decision → expansion)
• Systems, Tools & Content Management
• Use sharepoint to store and update content
• Ensure all GTM content is:
• Current, accurate, and easily searchable
• Mapped to sales stages, personas, verticals, and product lines
• Analytics, Reporting & Continuous Improvement
• Define and track content usage KPIs, such as:
• Content usage & engagement (views, shares, time spent)
• Use both quantitative and qualitative data to:
• Prioritize new content and programs
• Retire low-value assets
• Iterate training and playbooks
• Provide regular reporting and insights to leadership on: What’s working, what’s not, and where the GTM team needs support; Recommended adjustments to GTM motions based on field feedback and performance.
  
  

Required Qualifications

• Experience:
  
  

Sales Enablement, Product Marketing, Sales Operations, or related GTM roles, preferably in B2B SaaS / technology.

First experience in project management skills, able to manage multiple stakeholders and deadlines.

SAP Knowledge

• GTM & Sales Knowledge:
  
  

Understanding of B2B sales processes, buyer journeys, and sales methodologies is a plus

• Content & Communication:
  
  

Demonstrated ability to create high-quality, field-ready content: decks, playbooks, messaging frameworks.

Excellent written and verbal communication skills; able to distill complex product/technical concepts into clear customer value stories is a plus

• Tools & data
  
  

Ability to analyse performance data and translate findings into actions.

Get empowered by NTT DATA Business Solutions!

We transform. SAP® solutions into Value

NTT DATA Business Solutions is a fast-growing international IT company and one of the world’s leading SAP partners. We are a full service provider delivering everything from business consulting to implementation of SAP solutions, including hosting services and support.