App Growth Specialist

We are seeking a results-driven App Growth Specialist with expertise in Google Ads and App Store Optimization (ASO). The ideal candidate will be responsible for driving app installs, improving user engagement, and maximizing revenue through data-driven marketing strategies.

Key Responsibilities:

• Plan, execute, and optimize Google App Campaigns, including UAC, tROAS, and in-app campaigns.
• Implement and manage conversion tracking, events, and analytics funnels using Firebase to monitor user journeys and retention.
• Oversee AdMob monetization strategies, including ad placements, mediation, and revenue optimization.
• Analyze campaign performance data to improve installs, engagement, and lifetime value (LTV).
• Conduct A/B testing on creatives, targeting, and bidding strategies to enhance campaign performance.
• Ensure all campaigns comply with Google Ads and AdMob policies and best practices.

Qualifications & Requirements

• Proven experience in managing Google Ads campaigns for mobile applications (UAC, tROAS, and in-app campaigns).
• Strong expertise in AdMob monetization, ad placement strategies, and revenue growth.
• Hands-on experience with Firebase, including event tracking, audience segmentation, and analytics funnels.
• Analytical mindset with a strong focus on ROI, performance optimization, and scaling strategies.
• Ability to combine creativity with data insights for effective campaign execution.

Position: App Growth Specialist (Google Ads + ASO)

Location: Morgah, Rawalpindi

Timings: 9:00 AM – 6:00 PM | Monday to Friday