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App Store Optimization (ASO) Specialist - Onsite - Faisalabad

Job Description

We are looking for a results-driven App Store Optimization (ASO) Specialist to join our team. The ideal candidate will be responsible for improving the visibility and conversion rate of our mobile applications across app stores, including Google Play Store and Apple App Store.

Key Responsibilities

  • Perform keyword research and optimize app titles, descriptions, and metadata
  • Monitor and improve app store rankings and organic downloads
  • Analyze competitors and market trends to identify growth opportunities
  • Optimize app visuals (icons, screenshots, videos) for better conversion rates
  • Conduct A/B testing for app listings
  • Track, analyze, and report ASO performance using tools and analytics
  • Collaborate with marketing and development teams for app growth strategies
  • Stay updated with the latest ASO trends and app store algorithms

Requirements

  • Proven experience in ASO, digital marketing, or a related field
  • Strong understanding of app store algorithms and ranking factors
  • Experience with ASO tools (e.g., Sensor Tower, App Annie, Mobile Action, etc.)
  • Basic knowledge of SEO principles
  • Analytical mindset with the ability to interpret data
  • Excellent written and verbal communication skills
  • Ability to work independently and meet deadlines

Preferred Qualifications

  • Experience working with mobile apps (Android/iOS)
  • Familiarity with Google Analytics, Firebase, or similar tools
  • Basic design sense for app creatives (screenshots, icons)
  • Experience in running paid app campaigns is a plus

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Job Type: Full-time

Work Location: In person

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