(Arabic) Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager who is native in Arabic and fluent in English to lead our digital marketing activities targeting Arabic-speaking audiences in MENA and beyond. The ideal candidate will have a strong background in digital marketing strategy, performance marketing, google ads campaign management, and a deep understanding of the digital landscape and behavioral aspects of Arabic-speaking customers.

• Plan, implement, and optimize digital marketing campaigns in Arabic and English language across various channels, including social media ads, google ads, display advertising, direct marketing, SEO and others.
• Set up, manage and optimize performance for paid and Direct marketing campaigns to drive traffic and conversions.
• Conduct keyword research and analyze market behaviour and competitors to optimize Google ads campaign performance in Arabic.
• Review and implement required changes for landing pages, content, digital and print materials in Arabic language.
• Monitor key performance indicators (KPIs) for all digital marketing campaigns, organic and paid, and provide regular reports to the stakeholders.
• Utilize analytical tools and insights to assess the effectiveness of the digital marketing campaigns and efforts to make data-driven strategic recommendations.
• Manage budgets with the prime focus on budget spending optimization to achieve positive ROI in Arabic-speaking markets and beyond.
• Work closely with the marketing team to align efforts and provide transparency.
• Provide recommendations for content and SEO optimization with clear set deliverables to bring company’s visibility in Arabic language to higher rankings across search engines.
• Work closely with sales directors to assess their requirements and generate sales pipeline from Arabic and English speaking demographics.
• Assess and plan lead generation per project / per developer / per campaign based on sales requirements.

Requirements and skills

• Native Arabic and fluent English language
• Minimum 3 years experience managing digital marketing in the UAE and/or GCC countries.
• Based in Abu Dhabi.
• Demonstrate a proven track record of managing and executing paid media campaigns across diverse marketing platforms (Google Ads, Social Media, SEO, Direct Marketing)
• Understanding the behavioral aspects of the Arabic speaking audience.
• Ability to generate catchy strong sales messages and CTA and coordinate the same with the team.
• Strong organizational and self-motivational skills, attention to the details, and data-driven approach.
• Preferably strong experience in Real Estate industry managing marketing activities.
• Experience managing budgets and allocating resources to achieve marketing objectives.
• Preferred marketing experience in real estate.