Area Sales Manager

We are seeking a driven and experienced Area Sales Manager to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both primary and secondary sales targets , while managing key client relationships and driving sales excellence.

• Achieve monthly primary and secondary sales targets for the assigned area.
  
• Conduct monthly sales forecasting and planning , keeping in mind the shelf life of beverage products.
  
• Build and maintain strong relationships with key clients and trade partners.
  
• Lead channel management efforts to maximize reach and product availability.
  
• Ensure cost-effective operations and manage expenses within the set budget.
  
• Allocate field force effectively by assessing individual team capabilities .
  
• Mentor and motivate the sales team to achieve targets and improve performance.
  
• Monitor and ensure the execution of trade promotions and market activities.
  
• Submit regular reports and insights on market trends, team performance, and target achievements.
  
  
  
  

Requirements

• Proven experience in the beverages sector (must-have).
  
• Excellent knowledge of the general trade channel
  
• Demonstrated success in target achievement and team leadership .
  
• Bachelor’s degree in Business, Marketing, or a related field. An MBA is a plus .
  
• Excellent communication, analytical, and people management skills.
  
  
  
  

Benefits

• Competitive salary with performance-based incentives
  
• Opportunity to grow with a fast-scaling beverage brand
  
• Collaborative and energetic work environment