ASO Expert

We are looking for a skilled ASO Expert to optimize and grow the visibility of our mobile games on the Apple App Store and Google Play Store. The ideal candidate will be responsible for improving app rankings, conversion rates, and organic installs through data-driven ASO strategies.

Key Responsibilities

• Develop and execute effective App Store Optimization (ASO) strategies for iOS and Android games.
• Conduct keyword research to improve app discoverability and rankings.
• Optimize app titles, descriptions, subtitles, keywords, and metadata.
• Analyze and improve conversion rates (CRO) using creatives such as icons, screenshots, preview videos, and feature graphics.
• Monitor app performance, rankings, reviews, and ratings.
• Manage and respond to user reviews and feedback to improve app reputation.
• Track ASO performance using tools like AppTweak, Sensor Tower, App Annie (data.ai), Mobile Action, etc.
• Perform A/B testing on store listings and creatives.
• Collaborate with UA, marketing, design, and product teams to align ASO with growth strategies.
• Stay up to date with store algorithm changes and industry trends.

Required Skills & Qualifications

• Proven experience as an ASO Specialist / ASO Expert.
• Strong understanding of Google Play Store & Apple App Store algorithms.
• Experience with keyword tracking, competitive analysis, and reporting.
• Familiarity with ASO and analytics tools.
• Basic understanding of mobile marketing, UA, and retention metrics.
• Strong analytical and communication skills.
• Experience in gaming apps is a plus.
• Experience working with mobile games or high-scale apps.
• Knowledge of paid UA and ad creatives.
• Understanding of store localization strategies.
• Familiarity with Firebase, Appsflyer, Adjust, or similar tools.

Job Type: Full-time

Application Question(s):

• What is your current salary?
• What is your expected salary?
• Please mention your total relevant experience.

Work Location: In person