ASO Expert (App Store Optimization Specialist)

We are looking for a highly skilled ASO Expert to join our team and help drive organic growth for our mobile applications on the App Store (iOS) and Google Play (Android). The ideal candidate should have proven experience in App Store Optimization (ASO) strategies, keyword research, A/B testing, and increasing app visibility and conversions.

Responsibilities:

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize app titles, descriptions, tags, and metadata for maximum visibility.
• Improve app store rankings and conversion rates through creative copywriting and visual asset optimization (icons, screenshots, videos).
• Monitor, analyze, and report app performance metrics regularly.
• Stay up-to-date with the latest ASO trends, algorithm changes, and best practices.
• Collaborate with the marketing team to align ASO strategies with user acquisition campaigns.

Requirements:

• Proven experience as an ASO Specialist/Expert with successful track record.
• Strong knowledge of App Store Connect, Google Play Console, and ASO tools (Sensor Tower, App Annie, Mobile Action, etc.).
• Experience with A/B testing and data-driven optimization.
• Excellent written and verbal communication skills.
• Ability to work independently and deliver measurable results.

Preferred Skills (Optional):

• Experience with mobile marketing or paid user acquisition campaigns.
• Knowledge of SEO and how it aligns with ASO.
• Familiarity with analytics tools (Firebase, Appsflyer, Adjust).

Benefits:

• Competitive salary (based on experience).
• Flexible working hours (remote option available).
• Opportunity to work with a growing, innovative team.
• Performance-based bonuses.

Job Type: Full-time

Pay: Rs120,000.00 - Rs200,000.00 per month

Work Location: In person