URGENT : SEO Specialist

Description

Key Responsibilities

• SEO Mastery — Conduct keyword research, optimize on-page elements, improve site structure, and ensure technical SEO best practices.
• AEO & GEO Optimization — Structure and format content for AI engines to reference and cite.
• LLM Ranking — Develop strategies to appear in AI-generated search results across platforms like ChatGPT, Claude, and Perplexity.
• Content Strategy — Collaborate with AI-powered writers to create highly rankable and AI-friendly content.
• Data Analysis — Use analytics tools (GA4, GSC, AI dashboards) to measure search performance and refine strategies.
• AI Tool Integration — Leverage AI tools for keyword clustering, content optimization, and automation.

Skills, Knowledge and Expertise

• Keyword Research — but with AI augmentation (e.g., SEMrush, Ahrefs + ChatGPT for clustering & gap analysis).
• On-Page Optimization — schema markup, meta tags, internal linking.
• Technical SEO — crawlability, site speed, mobile-first indexing.
• Content Strategy — blog, landing pages, pillar content.

• Understanding how LLMs source and rank content.
• Optimizing for featured snippets, People Also Ask, and AI Overviews.
• Structuring content for machine comprehension (clean HTML, structured data, Q&A format).

• Knowing how AI engines (Perplexity, Bing Chat, Google SGE) cite sources.
• Creating cite-worthy, factual, and authoritative content.
• Experimenting with prompt-engineered content to influence AI outputs.

• Researching what LLMs are trained on and pull from.
• Optimizing for brand mentions in high-authority sources.
• Understanding semantic search & embeddings.

• ChatGPT, Claude, Perplexity, Gemini.
• SurferSEO, Clearscope, MarketMuse.
• AI-based keyword clustering tools (Keyword Insights, LowFruits, etc.).
• Automation with Zapier/Make to speed up publishing.

• Experience with programmatic SEO (scaling pages with AI + templates).
• Content repurposing for multi-platform reach.
• Knowledge of voice search & multimodal SEO.
• Experience in data-driven decision making via Google Analytics 4 + AI dashboards.

Benefits

• Be at the forefront of AI-driven marketing.
• Work with a forward-thinking, automation-first digital team.
• Competitive pay, flexible work, and growth opportunities.
• Freedom to experiment, innovate, and test new ranking tactics.

About WorkStaff360