SEO

We are seeking a motivated and detail-oriented SEO Specialist with at least 1 year of experience to join our digital marketing team. The ideal candidate will have a strong understanding of search engine optimization practices and techniques and will be responsible for improving our online visibility, driving organic traffic, and enhancing search engine rankings.

Key Responsibilities:

• Keyword Research and Strategy Development:
• Conduct in-depth keyword research to identify high-ranking opportunities.
• Develop and implement effective keyword strategies aligned with business objectives.
• On-Page Optimization:
• Optimize website content, meta tags, headers, and URLs for targeted keywords.
• Perform website audits to ensure SEO best practices are implemented.
• Create and optimize landing pages for better user engagement and conversions.
• Off-Page Optimization:
• Develop and execute link-building strategies to increase domain authority.
• Monitor backlinks to ensure a high-quality link profile.
• Content Optimization:
• Collaborate with the content team to create SEO-friendly blog posts, articles, and web pages.
• Suggest improvements in content for better ranking and readability.
• Technical SEO:
• Identify and resolve technical SEO issues such as crawl errors, broken links, and site speed.
• Optimize website architecture for better crawling and indexing.
• Analytics and Reporting:
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Prepare detailed performance reports and provide insights for continuous improvement.
• Competitor Analysis:
• Conduct regular competitor analysis to identify opportunities and stay ahead in the market.
• Benchmark against industry trends and adapt strategies accordingly.
• Stay Updated with SEO Trends:
• Keep up-to-date with algorithm changes, SEO trends, and digital marketing advancements.
• Recommend new tools, strategies, and approaches to improve SEO performance.

Qualifications and Skills:

• 1+ years of experience in SEO or digital marketing.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Basic knowledge of HTML, CSS, and website architecture.
• Experience with CMS platforms (e.g., WordPress, Shopify).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational and time management skills.

Preferred Skills (Optional):

• Familiarity with paid search campaigns (PPC) and digital advertising.
• Knowledge of local SEO and strategies for optimizing Google My Business.
• Basic understanding of content marketing and social media integration.

Job Type: Full-time

Work Location: In person