ASO Specialist (Games Only)

Job Description :
We are seeking a ASO (iOS App Store Optimization) Specialist to join our marketing team at Highbit Games. This role offers an exciting opportunity to learn and contribute to improving the visibility and discoverability of our iOS games on the App Store. You will assist in ASO strategies, keyword research, and performance analysis to help drive organic growth and enhance game performance.

Responsibilities:

• Assist in developing and implementing ASO strategies to improve iOS app rankings and visibility.
• Conduct keyword research to identify optimization opportunities specific to the Apple App Store.
• Support optimization of app metadata, including titles, subtitles, descriptions, and keywords for iOS apps.
• Monitor and analyze iOS app performance data to generate insights and refine ASO strategies.
• Collaborate with marketing and product teams to align ASO efforts with overall game marketing goals.
• Stay updated on iOS ASO trends, App Store algorithm changes, and gaming industry developments.
• Track competitor performance and market trends on iOS to inform ASO strategies.
• Utilize ASO tools for iOS (e.g., App Annie, Sensor Tower) to assist in performance tracking and reporting.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Internship experience or up to 1–1.5 years in ASO, digital marketing, or a related field.
• Basic understanding of iOS ASO best practices, mobile gaming trends, and App Store guidelines.
• Familiarity with ASO tools and analytics platforms (e.g., App Annie, Sensor Tower) is a plus.
• Good communication and teamwork skills to collaborate with cross-functional teams.
• Willingness to learn and adapt to the evolving ASO landscape.

Job type : Full Time, Onsite

Job Type: Full-time

Work Location: In person