ASO Specialist (with Campaign Experience)

We are looking for a talented ASO Specialist who can boost app visibility, manage acquisition campaigns, and drive consistent growth across app stores. If you're skilled at both ASO and performance marketing, this role is for you!

Key Responsibilities:

• Optimize Google Play & App Store listings: titles, descriptions, keywords, screenshots, icons, and promotional assets.
• Conduct keyword research and optimize metadata to improve rankings and conversions.
• Manage User Acquisition campaigns (Google UAC, ASA, Meta Ads, etc.).
• Track and analyze KPIs such as CPI, CVR, CTR, keyword rankings, install growth & retention.
• Conduct competitor research and adapt strategies to market trends.
• Perform A/B testing for creatives and metadata.
• Prepare weekly reports for ASO performance & campaign ROI.
• Work closely with marketing, designers & product teams for alignment.

Requirements:

• 1–2+ years of proven experience in ASO & mobile app marketing campaigns.
• Strong command of Play Console, App Store Connect, Firebase, Google Analytics, and ASO tools (AppTweak, MobileAction, Sensor Tower, etc.).
• Hands-on experience with Google App Campaigns (UAC).
• Strong analytical and reporting skills with a data-driven mindset.
• Ability to improve organic growth through strategic optimization.

Job Type: Full-time

Work Location: In person