Digital Marketer ( Lead Gen Expert )

1. Lead Generation Campaigns

• Develop and execute lead generation strategies using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and email marketing.
• Create and optimize landing pages, funnels, and forms to maximize conversions.
• Conduct A/B testing on creatives, audiences, and CTAs to improve results.
• Monitor daily performance and adjust campaigns to ensure consistent lead flow.

2. Performance Marketing

• Manage full-funnel campaigns: Awareness → Consideration → Conversion.
• Track key metrics including CPL, CPA, CTR, ROAS, CPC, and lead quality.
• Research and target relevant customer segments for better lead acquisition.

3. Marketing Automation & CRM

• Use tools such as HubSpot, Zoho CRM, Mailchimp, Klaviyo, or ActiveCampaign.
• Set up automated email sequences for lead nurturing and drip campaigns.
• Ensure accurate lead tagging, scoring, and pipeline updates.

4. Content & Creative Coordination

• Work with design and content teams to develop engaging ad copies, visuals, and videos.
• Create compelling value propositions to attract qualified leads.
• Develop landing page copy optimized for conversions.

5. Marketing Funnel Management

• The Digital Marketing Specialist will manage the complete marketing funnel, ensuring a seamless journey from awareness to conversion. The role requires expertise in building, optimizing, and analyzing full-funnel campaigns to drive high-quality leads and maximize conversion rates.

Job Type: Full-time

Pay: Rs110,000.00 - Rs150,000.00 per month

Work Location: In person