Assistant Brand Manager

Role Purpose:

• The Assistant Brand Manager – Corporate supports the development and execution of Wadi Degla Developments’ corporate brand, ensuring a consistent, premium, and impactful brand presence across all touchpoints.
• The role focuses on uplifting the master brand, strengthening corporate storytelling, enhancing the sales experience across owned and paid channels, and supporting livability communication for legacy projects.
• Acting as a key executional partner, the role bridges strategy and delivery by coordinating creative development, campaigns, and cross-functional initiatives in line with the mother brand strategy.

Scope of the Role:

• Work exclusively on the Corporate Brand of Wadi Degla Developments.
• Guide and align with sub-brands and business lines, including:
• First Home
• Second Home
• Ensure consistent master brand governance and storytelling across all sectors.
• Support the uplift of the end-to-end sales experience and actively drive the customer sales journey across all touchpoints.

Main Job Duties and Responsibilities:

• Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events.
• Generate, edit, publish, and share marketing content that builds the company’s image in line with the marketing plan and brand strategy.
• Assist in the implementation of the brand strategy to ensure achievement of all targets supporting the master brand.
• Proactively take initiative to improve social media community engagement and scalable processes aligned with company growth objectives.
• Capture, analyze, and interpret social data, performance metrics, insights, and best practices, and translate findings into actionable improvements.
• Set up, manage, and optimize company pages across platforms to increase visibility, engagement, and brand consistency.
• Brainstorm, conceptualize, and support the execution of creative marketing and brand campaigns.
• Support outbound and inbound marketing initiatives across content development, optimization, advertising, and events planning.
• Monitor, analyze, and report on campaign performance, efficiency, and ROI.
• Write, proofread, and edit creative and technical content across multiple channels and formats.
• Provide monthly analysis of brand performance, including revenues and campaign effectiveness, with clear insights and recommendations.
• Execute assigned components of the marketing and brand plans in collaboration with internal and external stakeholders.

Job Requirements

Educational Background and Experience:

• Bachelor’s degree in marketing or a related field.
• 7 years of experience in marketing, brand management, or a related role.

Knowledge and Functional Skills:

• Strong understanding of current marketing trends, digital platforms, and brand best practices.
• Excellent organizational and project management skills with the ability to meet tight deadlines.
• Strong communication and collaboration skills with cross-functional teams and partners.
• Results-driven mindset with attention to detail and brand quality.