Assistant Brand Manager, Activia

About the job

Danone Türkiye is looking for talented colleague for “Assistant Brand Manager, Activia” role.

At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.

In this role, you will be responsible for:

Brand Strategy & Execution

• Support and implement brand strategies to drive growth, market share, and equity.

• Manage day-to-day operations (campaigns, performance tracking, coordination).

• Identify growth opportunities, develop brand plans, and craft consumer-centric campaigns.

Consumer & Market Insights

• Analyze consumer trends, competitive landscape, and data to drive strategic decisions.

• Collaborate with the SIA team to translate insights into strategies and support research.

Project & Campaign Management

• Act as brand owner with a challenger mindset.

• Drive end-to-end 360° campaign management from strategic planning to execution, ensuring seamless integration of media, digital, PR, and in-store touchpoints.

• Lead campaign activations across channels, coordinate agencies & cross-functional teams.

• Monitor performance, ensure compliance, and support campaign toolkits.

Innovation & Product Development

• Contribute to innovation pipeline from concept to launch.

• Partner with R&D, Operations, Sales and other teams for successful product launches.

Performance & Budget Tracking

• Track brand & market performance, prepare reports and share insights.

• Support budget management and ensure accurate tracking.

About you

• Bachelor’s degree in Management, Economics, Engineering or Social Sciences (Master’s a plus).

• 1–3 years of experience in brand management/marketing, ideally within FMCG.

• Strong analytical & problem-solving skills; comfortable with Nielsen, IPSOS, Kantar.

• Hands-on in project management & campaign execution, ideally with NPD/innovation exposure.

• Proficiency in MS Office, fluent in English & Turkish.

• Strong communicator with stakeholder management skills, able to simplify complexity.

• Results-driven, proactive and collaborative team player with passion for brands & consumer insights.

About us

Being a Danoner means that you create your own working experience.

• You could design your own way of working with our hybrid working model.
• Our head office is in Ataşehir.
• You could decide your daily 8-hours of working period within our flexible-working hours practice.
• We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
• Summers are flexible here! You could work fully remote for 4 weeks during July and August.
• We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

What We Offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

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