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Assistant Customer Relationship Manager

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Assistant Customer Relationship Manager - MB - South 2

Multiple locations


Department
SOUTH MICROBANKING-GL
Job posted on
Jan 09, 2026
Employment type
Permanent

  • POSITION DESCRIPTION

JOB TITLE

Assistant Customer Relationship Manager

GRADE

DM-II

DEPARTMENT

Rural Banking

LOCATION

Branch Name

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Branch Manager

REPORTING INTO

NA


  • ROLE PURPOSE & OBJECTIVE

  • Actively support acquisition of customers for Group Loans
  • Support conversion of existing borrowing customers for liabilities.
  • To facilitate undertaking of initiatives to retain and deepen relationship with existing customer for unsecured loans and for liabilities
  • Responsible to maintain process quality & ensures adherence to audit and compliance standards
  • Responsible to maintain Branch Documents
  • Responsible for Cross Selling
  • Responsible for overall business in absence of BM/CRM
  • To handle Cashier and BOO’s responsibility in their absence
  • Adherence to defined set of processes and circulars
  • Timely disbursement of sanctioned loans


  • SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

  • Portfolio Managed- approx. 10 Cr

  • Volume of recruitment- 5-15 Staff - changes as per branch CRO budget
  • No. of products served- Group Loan, Individual Loan, CASA, TD and TPP products
  • Credit files for query resolution- approx. 200-500 files per month


  • KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

  • Responsible to support the sales plans for the branch for MB unsecured and secured loans
  • To assist setting weekly/monthly targets for the team, reviews the set targets on a regular basis
  • Responsible to support acquisition of new GL customers; conversion of customers from unsecured to secured loans (Where Applicable)
  • Guide the CROs to enable conversion of existing borrowing customers for liabilities
  • Support the marketing initiatives designed by products & marketing department
  • Assess the market potential and give feedback on product modification and new product development to the regional product teams
  • Share insights on competitor products to the regional product/marketing teams.
  • Responsible for the overall Branch Liabilities Target and cross selling targets
Customer
  • Ensure customers and CROs are educated about the unsecured loans and liabilities products offered by Ujjivan.
  • Resolve customer queries/grievances (pertaining to GL, unsecured IL, liabilities) escalated from the CROs within specified time frame

Internal Process
  • Oversee and facilitate collection of documents for account opening in strict adherence to KYC norms
  • Keep abreast of the changes in policies and guidelines by RBI, ensures his/her team is educated on the changes to ensure strict adherence
  • Responsible for correct storage of client information and any other documentation inclusive internal reports, memos etc.
  • Oversee follow-ups with overdue customers to collect the payments
  • Conduct customer house visits, cross verify the documents and details in the Customer Profile forms (CPF) and Loan Application forms (LAF), conduct Group Recognition Training (GRTs)
  • Perform visits to the Center meetings to check whether they are as per the defined process
  • Ensure CROs deposits Centre meeting cash at the nearest or collocated BCs
  • Ensures that 100% loan utilization check is conducted by the CRO within 7 days from the day of disbursement.
  • Daily Monitoring of form pendency and ‘Till balance’
  • To maintain smoothly operation of Branch activities in coordination with Cashier & CCR Desk
  • Responsible for timely BOD, COB and EOD Process
  • Should be compatible with Financial Software application Like Br.net, Finacle etc.
  • Providing potential leads to other secured and unsecured verticals

Learning & Innovation

  • Coach the branch staff on unsecured loans products to support achieving targets and support them in conversion of existing customers for deposit products
  • Resolve queries and escalations from the team in a well-defined timeframe
  • Ensure adherence to training man-days/ mandatory training programs for self and reportees
  • Ensure goal-setting, midyear -review and annual appraisal process happens within specified timelines for self and reportees

  • Monitor timely completion of mandatory courses of the staff

  • Monitor timely completion of mandatory annual leave of the staff


  • MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational
Qualifications

  • Graduate in Commerce/Business/Economics or related subjects with good analytical and sales skills to be considered.

Experience

  • 2-4 years of experience in MFI sales & team handling experience

Certifications

  • NA

Functional Skills

  • Knowledge on unsecured products

  • Basic Computer knowledge (MS Office, Outlook) / Ease of technology usage

  • Basic knowledge of accounting and finance administration desirable

  • Is fluent in the local languages and has a working knowledge of English

  • Knowledge of KYC/AML norms and other guidelines for liabilities

Behavioral Skills

  • Multiple product selling skills

  • Willingness to travel & relocation as per business requirements and career opportunities

  • Interpersonal skills

  • Ability to interface (orally and in writing) with all levels of associates and customers

  • Ability to manage teams and drive performance

  • Training skills

Competencies Required

  • Building Relationship
  • Driving Change
  • Planning & Organizing
  • Collaboration


  • KEY INTERACTIONS

INTERNAL

EXTERNAL

  • Liabilities sales team
  • Branch Operations Team
  • State HR
  • Credit
  • Audit
  • Vigilance and compliance

  • Customers

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